Analysis on the popularization method of the Dragon Boat Festival Group Purchase net

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Today just online, Sweet sent a link, let me help her solve a problem, the company recently in the group buy activities, need her to make some suggestions, so she thought of me, let me help answer. Well, thanks to her for finding me a lighter subject, Dragon Boat Festival is coming, Zongzi is tantamount to become a lot of stationmaster, especially the product class stationmaster attention focus, only unfortunately my experience is also more superficial, here with everybody share, before the topic starts, I want to mention sweet to me to send the forum link, the forum opens, I in the dialog box reply message, knocked over hundred words, click Reply, unexpectedly server error, the second time from Knock Baiyuzh, click Reply, Server and error, make me depressed, this article was born, and this server error also some relationship. Share begins.

The first thing to be concerned about is the nature of the product, the shelf life of zongzi, whether the long journey of the mail, whether convenient transportation, the company itself has a transport system or a fixed courier company, the cost can be calculated.

Next is the product audience group, the company's website is the type of group buying, group buying group is the whole country or the same city, but for the products such as Zongzi, the possibility of the city will be relatively large, after all, there are two or three days on the Dragon Boat Festival, the mail out of Zongzi estimated also to eat

Again is to look at the positioning of products, positioning is the general audience or high-paying white-collar, is the public can enjoy the parity, or some specific people to enjoy the luxury, is to eat the right, or gift appropriate.

The last is to see our advantage is what? The price is very low, zongzi products have new ideas, find the bright spot of the product.

Determine the product nature, product audience groups, you can consider the promotion of the target. With the promotion of the city, not limited to search engines, the Internet, the promotion of the offline effect is actually better.

1. Think of an advertising word, such as "This year not gifts" What, must be popular. Can be the highlight of the product, price or characteristics are included in the advertising word.

2. Under the line promotion, the line promotion way many, sends the leaflet, pastes the advertisement, these are the investment is smaller, the influence limitation relatively big way, mainly must look at the product localization. Wuhan has a West cake line advertising done very well, positioning is relatively high-end, is the main building ads, and are high pay white-collar office space, do 1786.html "> Print media, investment is very large, so need to have money to give birth to ideas, spend 100 yuan, recover 150 yuan, remove zongzi cost, The labor cost, the promotion cost, but also can make 10 yuan, all is the successful investment.

3. Online publicity, rich companies, do not care about the Internet publicity costs, search engine promotion, the major well-known media advertising are spent, if it is a small company, you can consider the "water attack", the organization of more than 10 people's navy, to the city's well-known BBS, community forum, where the high popularity, where to get together, and then use post, hype, Achieve per capita hundred stickers, do not believe that the product is not fire.

Finally, to say, Zongzi group buy do good, executive force is very important, whether it is to send leaflets, stickers ads, or building ads, or online posting, all need to implement in place, to the amount, if the implementation of the Force is not in place, do nothing. This article by Www.baidusa.com stationmaster original, reprint please keep this link.