Analysis on the traffic statistics of Enterprise website

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Corporate web site and the general site is different, enterprises through the establishment of Web sites for network marketing, in addition to the promotion of brand concept, training the role of user groups, but also carry the task of promoting enterprise products. Therefore, the traffic statistic analysis of the enterprise Web site is not only the usual meaning. How can you convert a potential user into an actual user of an enterprise when you are hiding potential users in a daily click of an enterprise site?

1, the significance of statistical analysis of Web site traffic

Through the detailed analysis of the website traffic, we can understand the products and information that the enterprise is interested in, analyze the effect of the enterprise's network marketing, and improve the development of the corresponding network marketing promotion strategy. Therefore, the significance of statistical analysis of Web site traffic is: real-time grasp of the effect of web marketing, easy to adjust timely, through the Web site to analyze the results of data analysis, marketing promotion activities such as the user feedback, aware of the user focus on the content, to improve the network and reality two aspects of the user experience to

2, the Enterprise website traffic Statistics Analysis Way

Web site traffic analysis with the help of the following three ways: ① through the server installation of statistical analysis software for traffic monitoring and generation of monitoring log-assisted analysis, ② the use of Third-party Web site Traffic Analysis Services, ③ according to the enterprise system for the development of a separate Web site traffic statistics tools.

Each of the three ways has its own advantages and disadvantages. The use of server installation statistical analysis software, can be convenient and more accurate access to corporate web site traffic, in addition to the need to pay statistics software costs, do not need to bear the remaining costs, but to provide data to third parties lack of authority. The use of Third-party Web services provided by the way to provide authoritative and persuasive analysis of the data, but the higher service costs, some third-party websites provide free service, for the corporate site features have certain limitations or the need for Web site implantation service Provider logo, This for the corporate web site traffic monitoring does not have the stability of comprehensiveness and the uniqueness of corporate propaganda. The use of stand-alone tools, can be targeted at the network marketing requirements of the company's Web site to carry out statistical analysis of traffic data, with individual advantages, but the cost of development is higher than the first two ways.

According to the enterprise's own strength, individual demand, network traffic analysis and precision, etc. to select the specific use of the enterprise Web site traffic statistics analysis methods.

3, the Enterprise website Traffic Statistics Analysis Index

The use of the way to carry out the statistical analysis of corporate web traffic, by different enterprise factors to determine, however, the Enterprise Web site traffic analysis of the important indicators are the same. Enterprises not only to their own web site traffic analysis, and the past years of data in the chain, but also with the competition of corporate web site indicators and industry indicators to compare. According to the above Web site flow monitoring analysis of the different roles, indicators can be based on user type indicators, user behavior indicators, web site comprehensive indicators into three categories.

(1) User type index:

① user Internet access and regional indicators

② User computer display resolution statistics

Operating system and version statistics used by ③ users

Browser and version statistics used by ④ users on the Internet

The statistic analysis of the user type index is helpful to analyze the distribution area of the enterprise website users and the hardware condition of the Internet, so as to improve the user's website experience by optimizing the website design, and increase the users ' goodwill to the website.

(2) User behavior indicators:

① users stay in the corporate Web site time span statistics

② users to visit the site specific page length statistics

③ user access to the site (direct delivery address, network marketing links, search engine access, etc.) percent statistics

④ users use search engine keyword index

⑤ Browse the number of users in each time period

User behavior indicators can reflect the way users reach the corporate Web site, user access to the page hotspot, users of the enterprise Web site marketing interest in the content and so on, so that enterprises to strengthen the advantages of product projects, improve the weak product projects, to achieve a comprehensive selling purpose.

(3) website Comprehensive Index:

① site Cumulative/year/month/day traffic

② column cumulative/year/month/day flow

③ individual page cumulative/year/month/day traffic

④ the number of consecutive pages asked by a single user

⑤ number of Web site users repeatedly visited

Web site Comprehensive indicators can visually reflect the corporate Web site publicity and marketing results, so that enterprises can conduct network marketing effectiveness analysis, improve the next step of network marketing, so that the enterprise site to produce more profound promotional results.

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