Analyze the website of intelligent home industry and make the correct promotion route

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Now the Internet in the domestic rapid development, as a new concept of product smart home industry in the Internet competition is very fierce, all walks of life are concerned about the market value of the Internet, in view of the fierce competition in the smart home industry, whether there is the promotion of value? Today to talk about how I analyze the smart home industry website, to develop the correct promotion route.

Site positioning:

As an intelligent home industry enterprise website, the first thing to do is the site positioning, site positioning depends on the company's positioning, development direction. How to locate it? The site positioning mainly has the following several aspects:

1. Products for the crowd (gender, age, for businesses, for individuals);

2. Market promotion Area (domestic, foreign, a province, region);

3. The classification of the products in the industry (high, medium and low).

With these conditions, we can establish a good orientation. The next step is to plan.

Second, industry Analysis:

The right to do a good job of intelligent Home Industry web site analysis can be effectively promoted to smart home industry, for example, more and more SMEs are attaching importance to the Internet, want to open up the internet market, and they can think of the flow interface is only Baidu. Analyzing the competition degree of the intelligent home industry from the analysis of the level of Baidu can effectively draw conclusions. How to analyze?

1. You can use search engine search industry's hot keywords, to see Baidu auction site number;

2. View the first 3 pages of the top-level domain number (the more the number of certification competition is more intense);

3. Analysis of the top three Web site weight (outside the chain quantity, included quantity, PR value, code, URL, etc.);

4. Analysis of the Industry keyword competition (excluding high difficulty keywords, screening out the less competitive keywords).

Do these work is to be serious to analyze, avoid wasting optimization time, eliminate those difficult keywords, this can be effective to do the next step.

Third, the system to promote the route:

1. Search Engine Promotion route:

The search engine promotion is the intelligent home industry most main promotion route, the search engine brings the flow most direct, also most directs. This also led to the search engine promotion competition is very fierce, so how to do a good job search engine promotion?

The main core of the search engine promotion is the price of the keyword set up and the quality of the relevant and creative, need to be monitored at any time, even if so, the search engine to promote the fee is a very burning money to promote, of course, has a certain effect, the key is to see how you do it

Free kind of search engine promotion is what we call SEO, this is a spell time, endurance and thinking of a way to promote the quality and stability of the Web page is very high, do SEO needs a certain skill, the key is to see how you use, the correct SEO promotion will be 1+1 greater than N, To do this promotion, we need to do some of the work mentioned earlier.

2. Soft text Promotion route:

Soft-text promotion is a very effective way to promote the brand, according to my analysis of the smart home industry, smart home industry to do the soft article to promote the small number of enterprises, so soft wen this piece is still very market.

Do soft text promotion can be in the domestic several major portal sites: Sina, NetEase, Tencent, etc., can also be in some professional portal site. such as: Intelligent home portals, forums, and so on, these portals are almost Baidu's news source, so that the brand can effectively spread out.

3.SNS, blog and other promotional routes:

Micro-letter, micro-blog has been launched, the use of SNS, blogs and other platforms are less, but you do not forget the QQ space, QQ space is a blog class platform, the flow of the platform is still very large, and we often see many friends in the use of QQ space to do marketing promotion.

In addition, blogs, Renren and other platforms still have a certain popularity, can use these platforms to do the company's brand image publicity.

4. Micro-letter, micro-blog:

Micro-credit and micro-blog is currently the most widely used mobile phone software, Sina Weibo registered volume reached 300 million, and micro-credit users have more than 600 million, this is a very large market. As a smart home industry, how to use these two platforms to promote it? Perhaps most people think that doing micro blog, is to publish micro-blog ads can. The right to do micro-letter, micro-bo marketing simple advertising is certainly not feasible.

Weibo:

Weibo is the equivalent of a company's official, the correct use of Weibo can bring viral spread effect. If improper operation instead of negative effect, the spread of micro Bo is very fast. So we need to make good use of, for the smart home industry, do micro-blog marketing, the release of advertising not too strong, to share the form of release, the ads embedded can be published, the information needs to have bright spots, so as to attract users of the eyeball, micro-blog does not need to hair every day, but to do as little or no hair.

Wechat:

Micro-letter is currently the most popular mobile phone applications, micro-trust friends Circle is called marketing tool. Major enterprises are also valuing the value of micro-credit marketing, according to my analysis of the smart home industry, 99% of enterprises have their own official micro-trust platform, visible micro-letter in the Internet to promote the value. Micro-Credit marketing is a long-term accumulation of work, not only to accumulate fans also need to push a number of long-term users valuable information to retain users, specific how to do, need to explore their own slowly.

Summary: In view of the fierce nature of intelligent home industry, the above is only part of the promotion channels, but the general direction is to go along this, there are more promotional routes I will continue to share to you.

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