AOL announces acquisition of Technology test website GDGT acquisition amount of 7 digits

According to foreign media reports, AOL Wednesday confirmed that the company has acquired the technical evaluation website GDGT. Two weeks ago, tech blogger TechCrunch first reported AOL's acquisition of GDGT.

AOL and GDGT did not disclose details of the deal. But sources say AOL's acquisition of GDGT amounted to 7 figures. Earlier, a company had wanted to buy GDGT on a bid that was more than AOL, but given that AOL was better suited to Gdgt, two co-founder Roy Block (Ryan block) and Peter Rogas (Peter Rojas) accepted the offer from AOL.

There are reports that Braddock will play a bigger role in AOL after the deal is completed. It is reported that he will be the AOL Technology Media Department product development director, to Jay Kesh (Jay Kirsch) Direct report work. Aside from the tech blog TechCrunch, AOL also has addiction technology (Engadget, which was created by Rogas, and Braddock as editor), TUAW and Joystiq. In other words, through this acquisition, GDGT's product size will expand.

AOL's current science and technology business is mainly focused on blogs and news, and GDGT will provide additional content through the massive information of the equipment. In the words of Brock, this will help AOL improve the "consumer buying experience." ”

Prior to the deal, AOL had become one of GDGT's strategic investors through its investment agency, the AOL venture. To date, GDGT has raised 3.72 million of billions of dollars, and investors have also included true Ventures, Betaworks, Lerer Ventures, Spark Investments, and several angel investors.

Acquiring GDGT is critical to AOL because it helps to boost the flow of the company's existing news sites. For GDGT, the deal could also boost traffic on the site.