Apigi: I'm not just playing games.

Gollieri Venture ID Apigi founded: early 2010 founder: Gollieri site: Hangzhou Team Size: Core members 8 people as a senior level of computer games, RPG (Role-playinggam E, role-playing games) in the Gollieri seems "most profitable" tour The play pattern fascinated her, even took the company name as Homophonic "Apigi".　　But the game that her team is currently developing has nothing to do with RPG for the time being. Gollieri is said to be Hangzhou mobile phone game developers among the only "female boss", she founded the company named Apigi, take "RPG (Role-playinggame, role-playing game)" Homophonic. As a senior-level computer gamer, RPG is fascinated by her "most profitable" mode of play in her eyes.　　But the game that her team is currently developing has nothing to do with R-PG for the time being. "(RPG) There are a lot of people online, there are complete sets of engines, we do not have this advantage."　　"In addition, this kind of heavy player preference of the game breed in Gollieri seems to lock the target user group is somewhat small, especially Gollieri choice of game development direction is based on mobile terminals, so, leisure and entertainment category such as" Light Game "is Apigi is focusing on research and development products. In fact, 6 years ago, Gollieri as an entrepreneur into the mobile gaming industry, but the mobile phone market is still the world of functional mobile phones, just a start-up soon, operators shut down the channel of toll downloading, cut off the game developers like Gollieri. Helpless under Gollieri suspend business, back to the company to work a family.　　Until the beginning of last year, see smart phone began to hot, Gollieri once again as an entrepreneur to kill into the mobile gaming industry, the creation of Apigi. However, mobile gaming has long been a bloody, developers to promote difficult fees, game life cycle than PC games shorter. Mobile game development companies need more ongoing research and development innovation and operational capabilities.　　Angry Birds before only a mobile phone game, now the bird's "dad" Peter V Esterbacka announced the direction of the Rovio company is to build another Disney. Gollieri thinks it's important to find a game that has the value of sustainable development, like a bird.　　Although she did not want to recreate a Disney and other unrealistic ideas, but previously in Alibaba (Weibo) has done business social product experience, let her vaguely feel that the game and E-commerce docking will be a good direction. Stumbled on a number of game forms, the current name of a "music workshop" The game makes her feel close to the direction of her vision.　　In short, the music workshop can be likened to a mobile phone version of the "Dance troupe", through the hands of fingers on the phone touch screen to complete each music "rhythm beat." Like such a single machine can be completed leisure games, what form can be made to make money? Gollieri described her idea in such a way that bothHowever, the mobile phone developers are very difficult to earn money through fees, music workshop simply let users download the experience free of charge, and as a means to accumulate users.　　Then, like selling game props, the music Workshop's props to the player are music. "There are only a few songs for users to experience this game. Gollieri said they were preparing a music store to try to upload a few new songs every week.　　But the music store is so slow to accumulate speed is obviously not, Gollieri really want to achieve is, open Music Workshop music editor, allow users to upload their favorite music and beat the choreography, then share with other users, while enriching the music store content. This is not without the precedent of success, foreign countries have similar games and Disney drama and other cooperation, the drama visual elements and music into the game scene. "Music is a very basic demand, and it is endless."　　"Gollieri plans to work with record labels, such as the use of music promotion and other implantable cooperation to replace the previous mobile phone games blunt add advertising practice, which is also a profitable way." At present, music Workshop has achieved good results in the foreign electronic market, compared with domestic users only 10% of foreign users. After testing overseas markets, Gollieri is now determined to start laying out the domestic mobile gaming market, but it needs a substantial market cost. Apigi is said to have been the biggest angel investment by angel investor Li Zhi, but Gollieri revealed that a new round of financing will be completed by the end of this year or early next year.