Apple pay is the "jobs dividend"

After the Apple iphone 6 Conference, the pay wrote an article about Apple's "NFC payments in China's prospects for development," a good friend of the Meteno, and executives of the Mobile Information technology company, which is committed to NFC payments in the country, have been following the announcement with the super-first. NFC pays for future discussions.

He believes that NFC payments will be Apple's cash-for-jobs dividend that he has accumulated for years.

It is an apple that is getting far from the geek spirit and Apple's perfect product, and is an apple that is getting closer to investors and Wall Street.

You may not like this apple, but it's the one that won't change the trajectory for a long time.

Q:iphone6 press conference, Apple changed to do mobile payment, the future can do internet finance, how to see?

A: It may be too far away, maybe Apple has this layout, but right now, or can see for a while, Apple can not take money to pay. First, its hardware profits are very thick, which is the basis for the second, pay the industry's money, it is hard to earn.

Q: Payment industry is a lot of giants are optimistic about the "money bag."

A: that's right. But a lot of people do not understand, the payment industry itself has been big everywhere. At the launch, APPLE pay combined with so many financial institutions, all of them giants. Apple wants to implement its own payment industry, and its background standards are in line with the traditional payment industry. It is no longer a subversive, but a partner.

It should be said that, compared to its usual style, Apple's posture is quite low-key. APPLE Pay's head also stressed that no data, only access to the channel, pay the flow of data only in banks and businesses there. On the face of it, Apple is still pushing payments as a value-added service.

Q: Domestic payment companies emphasize big data.

A: In this regard, Apple is actually more strategic than domestic companies. APPLE pay is the most likely to get big data. But it is very respectful of the established interests of traditional financial institutions, according to the rules, it does not emphasize its own advantages when entering the market.

Q: The survival pressure on both sides is different.

A: Yes. Apple's own hardware profits are high enough, so anything based on internet services is going around the profit base, and it's very calm. But, conversely, why do we think this is a symbolic launch of the post-jobs era? Since it began to pay, Apple has no longer defined itself as a technology company focused on hardware.

As you said, the success of jobs is that Apple is hardware and service, with both hands hard. and the payment industry in all aspects of life, apple from this moment, starting from Apple Pay, it is really to build a complete "intelligent life Circle", or the wisdom of life industry chain. In domestic terms, Apple is also O2O.

Q: Alipay and micro-letters are the same, are to line up to the line, the establishment of their own ecological circle.

A: Apple is the same. From the hardware, from the ipod, the IPhone, the IPad, to Apple TV, to the car terminal CarPlay, it is the key to the hardware to occupy all key links. Hardware is the foundation of intelligent Life, is the skeleton of the wisdom industry chain, no hardware there is no so-called information, goods, services. Now many people engage in intelligent hardware, health, medical, etc., in fact, are scraps, is the edge of the product.

Q: The future of smart hardware, mobile phones are connected to everything in the center.

A: Mobile phones are just one of the two ends of intelligent life. Mobile phone is with people walking, human machine one, and the other end is the scene, the intelligent scene also need hardware support. The two ends should be combined to form a complete intelligent life experience. In fact, Apple in the business, the scene at this end, has not revealed a good solution.

From the payment industry, said the United States has 30 million traditional POS terminals, which are intelligent, but also can support NFC non-access standards, about One-tenth. There is a large number of scenarios that require new smart terminal replacements. How big is this space? This time, Apple combined 20,000 retailers, just a fraction of it, to demonstrate.

In other words, Apple Pay is also March's first step, which should be bigger than the new payment pioneers such as Google Wallet and square, but Apple's power is limited relative to the established target market, so the odds of success and failure are off.

In the Chinese market, currently only 10 million POS, only 3 million "flash" POS can support NFC. The future increment space is huge, China so many people, the commercial density is bigger, like the quantity and the United States, achieves 30 million intelligent terminals, but this needs to do the offline promotion work huge. If Apple Pay into China, its online promotion will not be too fast.

Q: The fruit powder All said this time the cook is the hardware guilty, iPhone6 really did not have any innovation, therefore takes the payment and so on service to say the matter.

A: Apple's involvement in paying, whether it's a long-term layout or a short-term gimmick, really makes it easy to play around with the smart-life industry chain. In the field of NFC payments, it is indeed stronger than the pioneers, but put in the great dream that it wants to achieve, the entire intelligent life circle and the industrial chain, it is still a starting state.

But the foundation that jobs has laid for Apple is so good that we call it the jobs dividend. That's enough for Cook and his successors, enough for them to try the wrong.

Q: Haha, "jobs bonus" is not just a hardware dividend, but more importantly a user dividend.

A: You will find that now the whole Apple style is changing, not so alternative, not so extreme, not so religious, not so antisocial. Play to pay, are first released a big push partners, let them to endorse. It released CarPlay, too, a big push car manufacturers endorsement. The fruit powder is strange, how can the apple become so amiable? Do not want to, think different, this is Chowa the main style ah.

Q: Pay for this industry, can not play their own, hardware software may take all, but the ecological chain is not all.

A: Yes. We talked about the key points. In the jobs era, Apple was a wild horse that ran before everyone else. Today, none of the new NFC technologies, as well as paying for this oldest and most traditional industry, are beginning to take things for an apple.

From the point of view of fruit powder, jobs ' soul has left the apple. In fact, Cook was very clever enough to cash in on the jobs dividend. Or it's already a ripe apple, and the imperfect gap in Apple's trademark is being replaced by Jobs ' successor.

This is an apple in autumn. On the surface, red through, ripe, as if anything can be done, in fact, the inner spirit is fading. The surface of prosperity and perfection may conceal the inherent corruption. So it could also be Apple's fall.

Q: haha, whether autumn or autumn, the stock price will certainly be good.

A: Everyone is saying "Big Apple", in fact it is a "red apple". Yes, stock prices are capital requirements. Jobs was letting the capitalists follow his dreams, and after him, Apple had to follow the capital's will. This is a kind of sadness, is the fruit powder of sorrow.

Q: Chowa Lord that is God, Cook is human.

A: Oh, anyway, as a payment industry people, we like Cook's. Apple pay first confirmed that NFC is the main direction for future payment technology upgrades. This will not change in 3-5 years. Unless there are safer and more convenient technologies.

In addition, the model effect of Apple is good, whether it in the North American market or failure, will give the domestic payment industry to the intelligent transformation, provide an opportunity. We also want to seize this "apple dividend", for this time period, let domestic payment industry favorable change.

From the payment industry chain, Apple's posture, at least also told the domestic colleagues, do this thing first to cooperate, we have to embed each other, as you said, there will be no traditional type of giants, we are in their respective links, do a good job, to the extreme.

Q: The payment industry who can not all, and a single Internet products are not the same. This industry change is also a long process, user habits change is a gradual acceptance of the process. The traditional giants probably will not appear in this industry, now look at every payment criteria have the opportunity to try, even if the failure, will occupy a certain market share.

A: Yes. Apple Pay should also be test water, those who think as long as the apple to do, it will be, must be fire, this idea should be calm. Payment industry is an old and traditional industry. Only improvement, gradual change, no revolution. What we call the wisdom of life "agrarian revolution" is only symbolic. The habit of the user to cultivate the smooth things quiet, merchant end more intensive cultivation.

Q: As far as you know, what is the progress of Apple's cooperation with China UnionPay?

A: Heard the rumor. If only from the technical point of view, the Apple pay model in the domestic and UnionPay and other financial institutions, is able to cooperate, technology docking no problem, there is a double win space. Everyone is going to develop NFC payments, Apple has a user advantage, UnionPay has the advantage of a POS network, and UnionPay is exploring cooperation with handset manufacturers.

There may be a debate over dominance. Apple will face regulatory problems when it makes payments in the Chinese market. I personally think that whether the implementation of the cook is really to pay or fake. If you do it, you may compromise. Fake doing, may not talk about it, there will be someone to use this hype.