April Fool's internet business big joke, in fact, they are serious

"Friction and friction can be voice search, search results holographic display", "Smart Sleeper Pillow", "Stray cats all become WiFi hotspot" ... April Fool's Day, the major Internet companies "new products" crazy brush screen, asked when to go to the market where to buy netizens a wave after wave.

Samsung, for example, has launched a smart kitchen knife with smartphone capabilities-equipped with multiple sensors to analyze the grip, use skills and habits of users to help achieve more accurate cutting. Baidu is the introduction of smart pillows, can adjust your sleeping position to prevent snoring, but also can release electromagnetic waves to induce sleep. The idea of the cat is more unique-to each city's stray cats wear "mew-fi", turn them into a wireless WiFi site, you can provide the city residents with free flow services.

These "products" creative novel, at first glance is both feasible and practical, no wonder there are so many people take seriously. In fact, April Fool's Day marketing technology company's retention project-exposed a number of eye-catching new products, and then admitted to April Fool's Day jokes, won a wide range of topics at the same time, show the innovative strength of the chest muscle.

Topic marketing behind the enterprise's ideals. These fake real and fake concept products may also be real product exercises. April Fool's Day last year, Baidu said it will be released to detect trench oil smart equipment "chopsticks search", in 5 months after the Baidu World Congress, "Baidu chopsticks search" from the concept into products appear on the display.

Throughout this year's April Fool's Day new technology companies, smart hardware has become a common concept, a signal looming: our daily living to usher in a change.

Under the circumstances, economic restructuring and upgrading will not turn back, the real estate is no longer a pillar industry, "Internet +" to become a rookie. Internet + Retail (online shopping), Internet + media (new media), Internet + Finance (Internet banking), Internet + traffic (taxi software), these industry changes have been familiar with the public and accepted. Life gradually merged into a huge internet, living as an integral part of course will not be absent. At present, whether traditional manufacturing enterprises, or Internet enterprises, has more or less strategic layout of smart home, manufacturing plus the Internet, will have the power to activate the future of China's economy.

In a future home, the connection of people with equipment, equipment and equipment will be coordinated as a whole: you sit on the couch watching TV, the bottom right corner of the screen prompts the fridge beer ice is good, washing machine reminders, bed and clothes did not wash ... This will not be an April Fool's joke.