Apus, the flagship overseas market, released the November global Android apps report

Editor's note: In recent days, 36 of Krypton's previous flagship overseas Launcher Market Apus released a global Android Mobile Analytics report. The data source is a sample survey of APUS users and a public list of Google play.

The report analyzes the Android mobile application ecosystem in the global market from the view of popular mobile application classification, user's region characteristic, user's mobile phone frequency and hottest mobile application, which should be of reference value to Chinese Internet team who are interested in overseas market. The full report is lengthy and the following is a truncated version provided by the APUS team:

Popular list 32% game-class app casual games the hottest

The report shows that in Google play the world's most popular list, a variety of apps in the category of game applications accounted for the highest, up to 32%, followed by the communications class accounted for 19%, social class accounted for 13% and tool class accounted for 11%. In the category of the game, the most popular game type is the casual game, which is consistent with the characteristics of mobile phone user time fragmentation. This month's casual games jumped to 44% from 26% last month in the Google play list. The proportion of action games has fallen directly from 16% last month to 5% this month.

Software app Download Volume Super Game

The report shows that software apps not only have more precedence in the list, but also download more commonly than game apps. This is because the game life cycle is shorter, and a certain type of game, more difficult to meet the needs of a wide range of people. And for a software, especially similar to Facebook, Whatsapp Messenger This kind of meeting people's basic social, communication needs of the software, often has a large user base, and can maintain a longer life cycle. In countries with smaller populations and markets, some emerging games have only dozens of or hundreds of of downloads to rush into top 20.

The lowest coincidence between Japan, Korea and other countries in the world's seven closest regions

According to the close classification of geographical habits, the world can be divided into seven geographically similar regions, including European countries, Japan and South Korea, Hong Kong and Taiwan, South America, the typical Southeast Asian countries, atypical Southeast Asian countries and the Middle East countries. Overall, the Google play List of traditional European countries (such as Spain, Italy), Latin America, the Middle East countries and other countries have a higher degree of overlap, Japan, Korea, Vietnam, Thailand, China and Russia and other countries because of political or language and cultural isolation, and the rest of the world rankings are less coincident. In Latin America, the Middle East, India and other countries, local app development is slow, and other countries/regions of high quality applications can easily get a large number of users in these areas.

Korean mobile phone Most popular Samsung accounted for 47%

In the use of mobile devices, Samsung mobile phones in the Android camp has an overwhelming advantage, the monopoly of nearly 50% shares, while domestic handset manufacturers such as Huawei, HTC, Lenovo, Asus, etc. already occupy a certain market position. From the number of users to install the app, China, Russia, Taiwan, Brazil, Saudi Arabia, Malaysia, Germany, Egypt, Turkey, Singapore users are most like to install the app 10 countries or regions, the global user's mobile phone installed an average of 37 apps.

Chinese users love to install shopping app UK users favorite AV app

From the behavior of users to install the app, Chinese users love to install the shopping app, the Japanese users ' favorite Entertainment games app, the Korean user's favorite tool app, the British user favorite AV app. In terms of numbers, China and Russia are the two countries that have installed the largest number of apps.

American users most active in the early hours of Mexican users daytime most active

In the frequency of users using the APP, overall, the global user active time trend is reflected in people's daily routines and ups and downs, that is, the morning after rising gradually after dinner, the characteristics of the obvious decline. The active highest and secondary highs appear at 19~20 and 12~13 points respectively. These two periods are before and after lunch and dinner, to a certain extent, that the phone is the most popular lunch/dinner companion for people around the world. From a single country's perspective, American users are the most active in the wee hours of the day, and the only country with a 4-hour active frequency distribution. Early morning hours are a lot of activity, and also from the side reflect that American users fall asleep late than other countries/regions. India was the least active in the early hours, with a more balanced distribution of 3 other periods.

Facebook family app Fever top Cheetah Mobile Clean Master Row Third

In popular apps, Facebook Messenger is the number one in 21, and China's clean Maste R is ranked third in the heat of 19. APUS ranked sixth in the heat of 17, and ranked second in the Emerging app list, the first of which was the new Candy Crush Soda Saga game developed by mobile games developers.

Full report point this view, or copy the following address to the browser: http://www.apusapps.com/report/apusreports201411.pdf