Attaching importance to psychological suggestion in soft writing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Whether to do site optimization, or product promotion, the ultimate goal is to want customers to buy our products, realize economic benefits. For the station soft Wen, we always advocate content original, update law, on the one hand is hoped that Baidu collects, enhances the weight, more important is attracts the customer. In the site of soft writing like television media advertising, to let customers remember, must join the marketing strategy, pay attention to psychological cues. If most of the traffic from a website comes from keywords, the psychological implication of the soft writing is even more important.

So how to put the psychological hint very good use in the soft writing? Let's take a look at it.

1, the transmission of information, the theme is clear

What we advertise, what our products, what our products have characteristics, should be clearly expressed in the soft text. Remove the most basic words fluent, the table means clearly, we also have a clear theme. You want to let users know the information to pass out, so that users can understand our article. For example, a mechanical company, soft writing will be based on large categories and small categories to write, large categories is the company as a whole, write out the company's business scope and advantages, small category is each product. We will be in the soft text of their best, that is, the most attractive information to the customer clearly written out.

2, compare, highlight the product

No comparison, you can not see the image of good or bad, or the quality of the pros and cons. We should be good at using the method of contrast in soft text. For example, a shoe towel company, the promotion of his products, to write the shoe towel before the shoe is how to use the following bright spots. The shoe towel can also be compared with the manual shoeshine, the shoe stall and the stall keeper Shoeshine. People have the mentality of comparison, in contrast to the weight of their own benefits, how much benefit. We have to grasp the customer's psychology, in the soft text gradually lured. Let the customer also feel that the purchase of our products is cost-effective.

If it is a number of labor insurance products, you can cite some people are concerned about the group, told customers they are using health products. Which occasions need to use these products. To health, health, surgery, weight loss and other products, can also introduce some examples of celebrities, of course, can not be non-existent, to have links, to obtain customer trust.

3. Emphasize the merits and dispel the doubts

Many customers have the same worry, "this product will really have that effect?" Any side effects? " Is there any guarantee of quality? " And so on, these are the customer's consideration, the customer considers is also we must consider. In the soft writing, we must clearly tell customers our products, after-sales service and quality assurance, so that customers rest assured. If it is a medical cosmetology category, you can enumerate some successful cases, use data to explain the problem, dispel customer doubt.

4, positive guidance, to obtain trust

Strong twist of melon is not sweet, I personally do not like mandatory behavior. In the soft writing, do not in the end to emphasize the need to buy our products, we are at this time to stand in the position of a third party, advising customers how to do. Let customers choose whether to buy according to their own needs, which one, which model. Avoid, do not express in the article too strong utilitarian psychology, write some "if not buy our products, you will have any loss or regret" threat, threatening words. Only sincere advice, follow the guidance to obtain the customer's psychological identity.

5, cleverly inserted, dialogue user

Maybe customers will have any doubts, we can seize this point, clever use of text language to induce users to our customer service dialogue, or insert our website page, so that customers have a better understanding of our products, but also let the company have direct contact with the customer opportunities. To insert the URL and dialogue, must be natural, so that the intention of the user to follow our ideas to go, smooth with the customer line, so that we have succeeded half.

Many websites do not pay attention to user psychology when doing content, if can target user psychology, do some psychological hint, then the chance of marketing success will certainly increase. The above points are actually suitable for most enterprises, as long as the characteristics of their products, the face of consumer groups to some of the characteristics of the good. The psychological hint in the soft text can greatly improve the conversion rate and realize the ultimate goal of marketing.

This article by the metal bellows http://www.weierjia.cn/, reprint please specify.