in the traditional sense, audience analysis is the technical staff to determine their audience's outstanding characteristics, so as to facilitate the preparation of documents or lectures to choose the most appropriate type, format and information process. Basically, this is a way of doing user research to make sure you bring value to your target audience.
Audience Analysis method is a very comprehensive approach, if the full implementation of the need to expend a lot of energy. Luckily, you don't have to do everything every time. Like most of the topics I've discussed in my original article, everything starts with a goal. Depending on the use of the situation, the audience analysis can be fast and rough, but also can be rigorous and formal.
The role of audience analysis in content:
regardless of their type (text, pictures, audio, video, etc.), plan, design, investigate, and test the content to understand the user's thoughts and actions before moving forward.
user research includes demographic, behavioral, and psychological information, personas, and user experience streams, among others. This data is provided by the audience analysis.
at the same time, if you want to maximize the audience analysis, only optimizing the content of the site to maximize the discovery is not enough; you also need to enrich your content by spreading your social status updates, tweets, tweets, comments, etc.
The role of
audience analysis in user experience Design:
The network domain is full of complex systems. User experience design is important for simplifying things so that users can accomplish their intended goals and get a satisfying digital experience. Audience analysis plays an important role in informing users of which step the customer has to meet the needs of the user, which step does not work, which causes the customer's dissatisfaction or departure. Web Analytics, site exploration, and social analysis can reveal how people act and talk in their experiences.
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