Aviation Software Training Network Promotion Program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One, the network Marketing promotion way method analysis.

Now marketing is a whole marketing, no matter how well the network does, if there is no good planning content support, but also an empty shell; Conversely, if the planning content no matter how good, but the network planning and website do poorly, or do not know to promote the effectiveness of the promotion is very poor, this is no use. Therefore, how to do both well, and closely with, is a network marketing strategy focus. The following to analyze the current network marketing promotion of the key ways and means:

1. Implement the promotion and free maintenance as soon as possible.

Because network Marketing has its distinctive elements, and the current state, especially rely on search engines, especially in China, particularly rely on Baidu, Google and so on. But search engines have their laws, you upload a new site, in general, it takes about 30 days to be searched to the home page, and the other pages are also more late, and the beginning is very slow, under normal circumstances to be 3 months to see the results, with the site update, will gradually accelerate the search, and, Internet marketing will be the most important marketing channel in the 21st century, the sooner the better.

2. As much as possible with other industry portals to cooperate to bring benefits and enhance visibility.

The website promotion process, may with some industry portal and the third party network smooth cooperation, like some software forum, the training class third party website, the local portal website and so on is suitable for the propaganda training information website.

3. Through the free promotion, promotes in the popular network resources.

Free promotion does not necessarily directly increase network performance, even on the surface is no effect. But the main work of free promotion, is in the forum, post bar, blog, question and answer platform, etc., in the popular network resources to promote the site, it is possible to publish a few hours after the deletion, but may not have links, etc., but it is greatly in these places to do a "free advertising." The real cost of these free ads is human costs, compared to the high level of Internet advertising, it is worth it.

4. The delivery of paid advertising.

Through Baidu, GOOGLE, Sogou and other search engines, usually accounted for the general site total PV Value (browse volume) of more than 50% or even higher. Therefore, Baidu and Google are currently the best advertising media in China. Because Sogou has a browser, the user is also very large, so it is worth considering! In view of the nature of our business, recommended with the District and county portal and forum cooperation. The way of cooperation is to advertise or recruit.

Second, the opponent analysis.

Know that, win, network marketing is the same. From the software training industry in Chongqing, there are foot, Bluebird, the, Lawo, and other strength of peer enterprises, for the choice of opponents, from the actual situation and strength compared to the circumstances, I advocate the choice of foot, lawo as our network to promote the first batch of competitors.

Learn about our competitors: from the website to promote the data to see (here we mainly look at Baidu):

⑴, website domain name: (Chongqing tread Software Institute)

Baidu included: 293.

Baidu outside the chain: 327.

According to each search engine display, foot software training in the free promotion aspect, mainly carries on is the blog marketing promotion, the focal point is does the website the SEO work, then promotes the website in each search engine rank, eventually increases the website Wang consultation number, achieves the enrollment and the brand propaganda goal.

The rest of the promotion, are some of the form of paid network advertising, such as search engine advertising (Baidu, Google, etc.), portal soft text ads and so on (Chongqing, Hualong Network, etc.).

⑵, website domain name: (Chongqing lang wo Software Training)

Baidu included: 760

Baidu outside the chain: 2,840

From the data of the parties, lawo main free promotion way than question and answer platform form, plus blog, Forum and other forms, for school information coverage, site SEO rankings also with the information coverage and has been promoted, "Chongqing software Training" This keyword, its ranking is in the first place. More to promote the application of the way, it remains to be seen!

The rest of the promotion, are some of the form of paid network advertising, such as search engine advertising (Baidu, Google, etc.), portal soft text ads and so on (Chongqing network, Hualong Network and some industry technology forum, etc.). Add some Network alliance advertisement!

Third, the aviation is the software training oneself network condition analysis. (To create a new Web site analysis)

School website: www.hsntc.com

Baidu included: 1

Chain Quantity: 1

Web page snapshots (Baidu): 4.14

Keywords: pending

At present, our school's network development is as follows, we are working to improve our website, and the previous site, but also in the Internet market for the school's popularity, laid a certain foundation, the new station on-line, is basically a blank, from the beginning, I believe we will do better.

Iv. analysis of customer base.

Our target customer base: High school, college students, unemployed people, working staff like computers, have a certain ability to learn, want to enter the IT industry, and some people are working, and the current job treatment, the nature of the dissatisfied people, hope to be able to change the fate of the people through technology.

1. The characteristics of students ' age and sex

High school graduates and college graduates who want to enter the IT industry or change the industry, mostly between the age of 18-25.

2. Students ' Choice of learning styles

Generally speaking, when the conditions are allowed, the majority will choose the full-time training, and for some people at work, may choose the weekend classes, this is mainly the source of tuition fees decided.

3. Analysis of students ' most concern

Generally speaking, the most important question for students to learn technology is the quality of teaching, the ability to really learn something and the employment problems after the study.

4. Characteristics of students ' consumption behavior

A, parents pay money, full-time study.

B. Self-financed training

V. Network promotion methods and strategies.

From the above analysis of the opponents of information and promotional methods, potential customer base, our promotional methods can be selected for the Forum promotion, question and answer platform promotion, blog advertising, search engine promotion and pay advertising promotion. The specific actions are as follows:

Post Bar Forum: 1. Collect Chongqing County Forum. District and County Secondary school Baidu Bar.

2. Register Forum ID (more than 2 per forum).

3. School training Professional related to some articles, arguments, published to the Forum, and at any time to follow, hand-made.

Question and answer platform: 1. Collect the major question and answer platform. (Tianya know, Baidu know, search and answer questions, Yahoo know, etc.)

2.ID quantity per platform not less than 5.

3. Ask yourself the form of the answer. Daily school related project question and answer form promotion not less than 10. (website URL as far as possible). (Baidu knows to answer first, then add URL)

Search Engine Optimization: 1. Internal optimization of the website, the keyword density remains in 3%--8%. Internal links ensure no dead links.

2. Website content construction, update the content of the website every day not less than 1 articles. (original article mainly)

3. Outside the chain construction of the website, in addition to the Forum promotion and question-and-answer platform to promote the construction of the outside chain, 5 daily.

4. Site data collation, the number of daily sites included, the number of counter chain, ranking situation, the most visitors source data, conversion rate, bounce rate, IP number, PV number of data collection and collation.

Blog Promotion: 1. The major blog platform to establish a school blog (can assist trainer blog)

2. Update blog content regularly. Do blog interactive work.

Search ads: 1. Advertisers choose, Baidu, Sogou, search three search engines.

2. Daily tracking the number of clicks, visits, etc., on a daily basis from each search engine visitors count.

3. Price adjustment, advertising adjustment.

4. Keyword source collection, for content construction and question and answer platform to promote the provision of hot keywords. (Daily Records)

Other ads: Focus on combining the Zhongqing of each county portal site and forum features, and its cooperation to publish recruitment information ads.

VI. Staffing and working arrangements.

1, the personnel disposition: promotion member 2. Copy editor 1. Program Art one person (not high demand). SEO 1 members.

2. Working arrangement:

Promoter: ① daily forum, Post bar, classified information website, Information Release 3 (total);

② daily Quiz Platform 5 questions and answers information;

③ Daily Update Blog article 1 (3 per person to apply for open blog, not repeat)

④ and completes the customer service work, completes the customer service statistic data.

Copywriter: ① add 1 articles daily;

② Weekly Soft text ads 3;

The ③ question and answer class promotion daily 3.

Programmer: ① solve the technical problems of the website;

② Statistic Code embedding and daily website statistic, weekly statistic flow report;

③ guarantee the safe operation of the website, ensure the normal visit and consultation of customers;

④ with customer service staff to statistics the weekly site visitors Routing and consultation;

⑤ Picture Advertising Collaborative production.

Seo member: ① to do a good job in the construction of the site outside the chain to ensure quality and included normal;

② Link exchange with other sites to ensure quality;

③ properly adjust the content of the site, in line with user experience and search engine included;

④ website Traffic analysis, site routing analysis, keyword analysis, bounce rate control;

⑤ bidding advertising management, keyword matching, advertising creative design;

⑥ other advertising cooperation channel development, focus on the county portal and forum;

⑦ supervision of other members to complete the work and reasonable work guidance;

⑧ data analysis, continuously improve the promotion mode.

3, Management methods: The above staff will be their own work, a weekly report form, submitted to the SEO staff. In case of neglect of work, penalties shall be imposed in the form of fines (fines included in the Entertainment Fund).

(Website promotion Personnel Attention matters: The website whether is the forum promotion, the question and answer platform promotion and so on all work, like the information link and so on,, must have the database archiving, submits regularly, in order to carry on the work effect appraisal inspection. )

Vii. expected advertising point.

(Can be put on stage)

1, Baidu bidding ads.

2, Sogou bidding ads.

3, search the auction advertisement.

4, District and county portals and forum ads.

5, other portal soft text ads.

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