Betaworks talk about why you invest in Yo: it has the potential to be a platform

1/bi News, Yo in the last week to complete the seed round financing, the amount of 1.5 million U.S. dollars, valuation between 50.01 billion U.S. dollars, Tencent initiated the five tigers, Betaworks and other investment.

2/betaworks also explained in his official blog why he invested in Yo.

3/betaworks said: "Investment Yo" is the result of Betaworks's last few years of thinking about the phone's main screen and the phone's "notification" layer.

4/investment at the core of the reason is: Betaworks is very optimistic about the existence of the push center, can be with smart hardware, other apps, Web sites associated with the future may be developed into a message platform products, and Yo is one of them.

5/They think: as the interaction of the notification center gradually increased, the notification layer (notification layer) is becoming an important navigation layer of the mobile phone. (Think about how many apps you open daily through the push center?) ）

6/At the same time, more and more developers, like Betaworks, are thinking about ways to communicate with users more efficiently and with strong relevance.

7/In recent years, we've also seen a lot of apps around the notification layer, and these apps all have one feature-"The main message they deliver is the information pushed in the message center." "(the most typical examples are weather class applications: ink weather, lazy weather, and anonymous social applications wut and Yo)

8/ Betaworks that, like Yo, which is used only to indicate two states-"yes" or "on/off"-nothing else, simple and straightforward products, have the potential to be a message-pushing platform. At the same time, the OS layer to push center function gradually let go, also can enlarge this kind of imagination. In the future, there will also be a series of applications such as Yo that have the potential to become other applications, websites, intelligent hardware and other products to push the message.

9/What I can think of is that when smart glasses, smart watches and so on began to become popular, Yo as a message to push the value of the layer, will be further amplified.