Bid promotion display URL and access URL correct understanding

Http://www.aliyun.com/zixun/aggregation/17174.html "> Baidu bidding rankings (Baidu search promotion) background settings have access to the URL and display URL settings, what is the difference between these two URLs? And how to set it?


 


Display URL is the last line of Web site that netizens see in your promotion results. Under normal circumstances, it is recommended that you directly use the site full domain name as a display URL, in enhancing the trust of netizens at the same time, but also facilitate the memory of netizens, deepen the impression on your site.


 


In addition, proper use of uppercase letters, especially the first letter caps, can help users identify the meaning of the domain name more quickly and differentiate your site from other sites, helping you improve the click-through and quality of your keywords.


 


In some cases, you may want to use a Web page that does not actually exist as a display URL, for example, a URL to a page that introduces the optimization of the site alone, which helps the netizen to judge the relevance of the results of the promotion. However, please note that there may be such a risk: some netizens will directly paste the display URL into the browser address bar open, if found that the page can not be opened, will affect the use of the user experience. In this case, you can use redirection to point to the true access URL, which may affect the page opening speed, or only the actual, open page as the display URL.


 

The
access URL refers to the URL of the first page that the user sees after clicking on the ad. The choice of access URL may directly affect your promotion effect. Internet users will stay on the site, browse your product/service information, and then generate consultation, registration, booking and other transformation behavior, to a large extent, depending on the access to the URL point of the page, in the content and form can attract netizens. The choice of access URL should be based on creativity and keywords different and different, in order to ensure the effect of promotion, we suggest you will be directly to the Internet users to include the information provided in the results of the Web page, if the Netizen to enter the site can not immediately find the promotional results of the content, it is likely to In particular, if you mention promotional content and specific products in your ideas, be sure to include this information directly on the page that the URL points to.


 


For example, search for "Children's oral class" Netizens want to participate in this course training intention has been more clear, at this time to attract customers to browse, it is best to set the access URL to the course of the promotional presentation page. If you mention the offer in your idea, make sure that the access URL points to the page containing detailed information about the price concessions. And a counter example is: Search "authoritative Japanese training institutions" netizens, after clicking on the results of the promotion of a Japanese class to see the registration page, and need to fill in the name, contact, and so on, netizens are likely to directly close the Web page.


 


under normal circumstances, unless the brand keyword, it is best not to use the home page as the access URL, because the content of the home page is too large, not easy for users to quickly get the information needed. In order to achieve better transformation effect, please be sure to attach importance to the continuous optimization of the site.


 


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