Bid promotion keywords are interconnected

every SEM (search engine Analyst) work for more than a year will find that the industry has an interesting rule, that is the number of keywords in the account of the larger, brand word conversion is better, we call it: Other key words to the contribution of the brand word. So how do the thousands of keywords in the SEM account affect each other?


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usually netizens conduct a purchase behavior, often have several times, dozens of times, even dozens of times of search behavior, after a large number of information screening, information comparison and Word-of-mouth comparison before deciding a purchase behavior.


 


when the Netizen decides a purchase behavior first will search for some general words, like "house", "Fuzhou buy a house" probably understand the situation, this time need to cast some general words, competition goods Word.


 


Then there will be some word-of-mouth comparison, so we want to put some word of mouth, like "Fuzhou where the house is good", "Fuzhou where the house is cheap", this time need to cast some word-of-mouth words.


 


second in the first two search stages to get some information, and the needs of their own more consistent, and then a detailed comparison of details. Relevant product information related to the search comparison behavior, this time can be put some detailed product information keywords.


 


finally when this information is confirmed, then the user will go through the third phase of the order directly, or search the brand Word or specific product words to complete the order.


 


so the first three search stages will have a greater contribution to the retrieval of the brand words, and the first three stages of those words is nothing more than: common words, competition goods words, word-of-mouth words, product words. Therefore, the greater the number of words in our account, the higher the likelihood of contribution to the brand word.


 


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