Bidding ranking experience: keyword selection five steps

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In search engine marketing SEM, Baidu's keyword bidding ads occupy a pivotal position in the key words in the bidding ads for the choice of words is the most important. Recently, a friend of the network marketing to ask some questions about the choice of key words, now the personal experience of a list down, for network marketing peers for reference.

A clear positioning of the enterprise and what position in the industry in order to have a clear strategic direction in the launch

1, leaders: Broad words + precision words + high ranking

2. Followers: Broad words + precision words + previous rankings

3, catch the leak: precision words + appropriate rankings

Note: "Aim, play hard", the overall strategic positioning and layout is a good network marketing work a prerequisite.

Second, to solve the source of words (to be broad, the basis of choice if not to come, no further optimization options)

1, the website of the key to record the keyword primary

If the site has been established for a certain period of time, from the website statistics to get tens of thousands of keywords is easy. This time first of these tens of thousands of words for some primaries, a bit of relevance to stay, completely irrelevant to throw away.

2, through Baidu, Google's keyword extension tool to some core keywords to expand, very convenient

3, the existing list of keywords printed down (leave a certain blank), to all staff, let it on the list of each word to expand the association

Note: After three steps above, there will be a rich list of keywords in hand. But this is not enough, but also need to select the word staff through some skills to carry out the extension of the word.

Third, the extension of the skills of words

Generally speaking, the basic root is nothing but behavior words, product words, regional words, brand words, attribute words, according to the actual situation of the corresponding arrangement and combination of work done in place, such as

(Behavior + product): Attend the training

(behavior + attributes + Products): Participate in computer training

(Behavior + region + attributes + Products): Participate in Chengdu computer Training

(Behavior + region + Brand + attributes + Products): Participate in Chengdu Beida Jade Bird Computer Training

Note: In the actual operation process, first of all need to grasp some of the most important root, on the basis of a comprehensive combination. For example, for computer training, Java,. NET, network, software are important roots. This time will be on the basis of each word to consider a comprehensive root combination, such as: Java training, participate in Java training, Chengdu Java, Chengdu Java Training, Java classes, Beida Bluebird Java, Sichuan java ...

Iv. grading each alternative word

A: precise words (e.g., Chengdu Computer Training)

B: relative precision words (e.g., computer learning)

C: Broad words (e.g., Chengdu Training)

Select the key words according to the position of the enterprise

The above five steps are not complicated, see network marketing peers willing to spend a little time to do this basic work carefully.

PS: In the previous period of time to write [bidding ranking experience] This article, also elaborated some to do the core idea of bidding, interested friends can have a look. (Li June lijunblog.com)