Big brands represent high quality and also mean high prices

This is a lot of http://www.aliyun.com/zixun/aggregation/3312.html "> Consumers have formed a fixed impression over the years, rich Chinese people increasingly become big-name and even international big-name loyal users." But is the quality of big brands really rock-solid? Price of hundreds of yuan high price make-up water is water, the first mother of the father of the monthly majority of the purchase of milk powder is illegal to add "vanillin" flavor of milk powder ... Behind all the shocking truths, the consumer's trust in big cards is like a credit card that is impossible to use indefinitely, with a limit to its use.

Recent big names, especially the international big-frequency on the black list, repeatedly touch the psychological bottom of consumers. First, the British media accused Avene, Evian, Vichy and the skin Spring four "family-born", many women are flocking to the make-up of most of the water is water; Then, after the melamine incident, firmly occupy the domestic infant consumer market, the United States, Wyeth and Abbott three brands of milk powder, was detected by the relevant institutions in Hunan illegal add " Vanillin ".

What's more interesting is that these big-name faces are exposed to the illusion of the attitude. Take Avene China, not think how to restore the trust of consumers, but anxious to justify, said the product on the skin inflammation and other skin problems have a significant therapeutic effect, continue to exaggerate the effectiveness of the consumer. You know, the relevant state regulations expressly prohibit cosmetics publicity medical effects.

In the rapid dissemination of information and awareness of the right to promote the current, consumers on a variety of big-name products over the years to form the trust of the impact of constantly. In the face of all the revelations, we see that most companies choose not to confront, but to conceal or justify, trying to keep consumers ' trust by concealing some negative information. As you can imagine, this practice will only backfire, will only be overdrawn consumer trust.

In fact, consumers put down the absolute trust in the big names, but also to many domestic brands left room. Goods are not born short of three points, some big old products are some of the big brands are difficult to reach. After all, only cherish the trust of consumers, put the adherence to quality first, in order to withstand the market test.