Bigfoot SEO Hundred Station line second stop: Netconcepts China and founder of the canal into

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: Bigfoot SEO Hundred station line is SEO practitioner Bigfoot launched the grassroots and the elite face-to-face interview activities, this activity is designed to interview, mining SEO industry practitioners and entrepreneurs behind the wonderful story, show SEO industry practitioners of the current life and practice status

Visit object: Canal into

Bigfoot and ditch into the company's front desk photo

People profile: Canal into the current netconcepts Greater China Region president, graduated from Oakland University Marketing and IT professional, is Google advertising experts and Yahoo Search marketing ambassador, and has network marketing, Precision marketing, website design industry certification. In addition, the canal into the Web site development, multimedia design and Web 2.0 applications have extraordinary performance.

Canal Cheng led netconcepts China team for the Asia-Pacific market leading Internet companies to provide natural search and pay search marketing, Network marketing and website construction promotion and other services, the main customers include Expedia, art Dragon Travel Network, the Planet, Taikang Life, Microsoft, where to go, the Cattle Travel Network, road network (TripAdvisor), easy to log on the network, Days Entertainment media, excellent card second-hand car network, Yau Video Network, MadeInChina, realestate, video viewing room network, Air New Zealand and so on.

Channel into professional search engine optimization, paid search marketing, social media optimization, e-mail marketing, blog and viral network Marketing, PR and network crisis PR, RSS optimization and offline marketing strategy and in the field of SEO and SEM achieved remarkable results. Before joining the Netconcepts, the channel into the operation and management of E-commerce has a wealth of experience.

In addition, the canal has been invited to attend various large-scale search and online marketing conferences, as speakers of the Conference and the public to share professional experience and ideas, such as Smx,ad:tech, in the television field, the canal has been invited to participate in various network-related programs recorded.

Before visiting, Bigfoot from Baidu Encyclopedia to learn some of the basic background, and carefully read the channel into the Sina Weibo, summed up a number of keywords, returnees, the founder, entrepreneurs, bosses, professors, today will be through these several aspects to understand him and his founding company Netconcepts China.

Company Corner

Study Abroad Experience

When it comes to the process of studying abroad, Bigfoot accidentally learned that he and the general returnees slightly different, he is a "small turtle" and is "two-class returnees."

First ditch into the middle school in Jinan to graduate, because at that time Shandong and Japan Sks County is a friendly province, there is a exchange program, and there are scholarships, when the canal into the examination to obtain this valuable scholarship to go abroad, and so went to Japan, and then in Japan High School, two years after graduating from high school, because he did not like Japan (specifically do not like the reason here omitted xx Word, you understand), hope to study in Western countries after graduating from high school, then Australia and New Zealand to go abroad policy loose, after weighing the way to the New Zealand, entered the Oakland University marketing and IT professional.

When it comes to the University of drainage, because Oakland University in order to adapt to the development of social Internet, in time to set up a combination of marketing and IT professional, school teachers are also exploring the side of teaching, he congratulated himself in the field of Internet marketing belongs to the early birth of talent, and this in China, No university has yet established such a profession.

Digression: Two years of Japanese high school, three years of Oakland University, the canal is always proficient in the Chinese and Japanese English language, qu total your foreign language is how to learn? Bigfoot from junior High School to the university for 10 years of English, only how old are you? The heavens! The gap! Bigfoot is kneeling for our education.

Working experience

As a result of the university at his own expense, the canal into the university has also done tutor work, Nielsen has also done market research, but to disappoint readers, he did not brush the plate ^_^, after graduating from college, the canal into the same as ordinary college students in the local job search, sad to find it, find their own programming base is weak, Looking for the market, do a line of marketing assistant work is very difficult, so simply can not find the ideal job, so now there is a car with a wife Gao canal is also confused, looking for three months of work is not looking good!

Chance of an opportunity, ditch into a candidate for an IT company success, this company is a pure IT company, somehow a programmer pounded drum to do a 3C product electric business website, the website just on line, suffer from no promotion personnel, happened to the total professional, 3C products are familiar with, hit, immediately into the job.

Within two years of work time, the canal into from the beginning of the marketing Manager (marketing manager) All the way, to the separation has been in addition to technology regardless of the other is the management of senior managers, while groping side of practice, the English version of the SEO, sem read the book. can use the network marketing method all toss over again, SEO, PPC, EDM and so on, eventually a forty or fifty-person company's annual sales from 0 to achieve nearly 50 million yuan, profit more than 20%, this for a population of only more than 4 million New Zealand, this for a newly graduated two years of college students, This for a foreign child, put in today's China is not simple things, Bigfoot to kneel!

07 Ditch into the local headhunters, taking into account their future development, leaving the first company to enter netconcepts New Zealand branch to do a real internet marketing staff, in charge of North America and Australia in the large projects, customers including Microsoft, Zappos, etc. Two years to make the canal into a real master of the formal system of SEM and SEO project service flow, while exercising their international vision and large customer service awareness, before leaving the ditch into the leader consultant (chief consultant).

Digression: Another two years, at that time the canal is still 65 of the lad, has done the company's chief consultant, and service are international major customers, comrades, Bigfoot perceived a bit of himself, this age is still considering how Beijing can rent a cheaper room, to kneel!

Entrepreneurial experience

At that time, most of the SEO industry in China or webmaster-type thinking, most of the webmaster to their own site to do SEO, large-scale site SEO is also very small, SEM market is in full swing, Baidu's return to the agent is high, the key words price is also very low, the customer's approval of the SEM is Service companies are not willing to earn SEO such hard money, and there is no large-scale professional SEO services for traditional enterprises and large enterprises to provide SEO services, which gave the canal to create a good entrepreneurial opportunity.

Drainage costs do not intend to return to business, but in the work at the same time adhere to graduate students, hope to graduate to the United States to stay for a few years to return.

April 2008 Canal into return for vacation, coincides with winning the era in Xiamen search engine marketing conference, winning vice President Yingwei invited Canal as a guest speaker, he decisively seize this opportunity, in the General Assembly to do the SEM speech, due to this speech, ditch into the industry is gradually known, want to dig his home venture partnership information , at this time the canal into a keen sense of domestic SEO industry entrepreneurial opportunity to come, decided to return to business, at the end of September, but also to win the era of Nanjing Search engine Marketing Conference, ditch into once again invited to make an SEO speech, he resigned one months in advance, and "fooled" to his New Zealand He left with him for more than seven years. New Zealand returned to China, took a box straight to Nanjing to win the time meeting, the speech ended straight on Beijing, started the road of entrepreneurship.

When it comes to entrepreneurial process, the canal vehicular oneself want to hold the mentality of trying to return to business, the intention to return home to SEM business, but found that the domestic SEM market is independent, not suitable for their entry into the market, so he promptly changed his position, established to SEO service-oriented entrepreneurial direction.

When it comes to entrepreneurship, it feels like it's been hard to start a business for more than four years, but the most bitter time or the company's start-up six months, the company has no customers, no money, it does not matter, the lack of professional SEO practitioners, the company staff only one person, the customer on the SEO has no mature concept, the SEO is very low degree of recognition, Too much SEO work operation trouble, even so, the canal into a daily day to run customers, the evening to make plans to write a report, often to work until four or five o'clock in the night, a person full bag, every day sleepy on his company sofa sleep for three or four hours.

Digression: For a returnee, in no customers, no money, it does not matter, can adhere to six months to work until four or five o'clock, almost every day only sleep three or four hours, with their perseverance and confidence to open up their own business, Bigfoot back to the view of their own, if I have long lost confidence, complete collapse, Bigfoot to kneel!

Teaching experience

As a professor of the School of Software at Beihang University, as a boss of the company, it aroused the curiosity of Bigfoot. In fact, the canal into the domestic entrepreneurship at the same time, often take the initiative to carry out a variety of educational clients of public welfare training activities, while Baidu and Google also hired canals into their own customers do a lot of network marketing and education work, not only that, the canal into also often invited to the Internet practitioners do a lot of sem and SEO training.

2011 drainage into the netconcepts in China to set up a University of SEO, the establishment of internal training mechanism and evaluation system, the end of 2011 Baidu Joint Ministry of Work and Beijing RTVU Cooperation launched the first domestic Internet marketing college education, Baidu invited Canal into responsible for the SEO course teaching work, Later, the University of Aeronautics and Astronautics Software Institute opened the first internet Marketing Master's course, the logical finding of the canal into, become a distinguished professor.

Digression: From training to teaching to distinguished professors, the total span of the canal is also big, to kneel!

Industry view

Talk about the development of the SEO industry, especially in the last two years of the major search engine open platform for SEO traffic is very serious situation, many of the domestic SEO practitioners have issued a pessimistic voice, a lot of SEO practitioners began to change careers, this ditch into a shrug, he from a broad sense of SEO industry is still optimistic Open platform traffic in the search engine overall traffic accounted for is still limited, the search engine even if open platform, it still needs to release its natural search traffic, the value of long tail traffic still exists. Not only that, there are a lot of corporate websites did not do SEO, users rely on the search situation has not changed fundamentally, these are potential markets. From a narrow perspective, the annual search engine will produce a certain change, different sites will be affected by how many, as the site of the SEO practitioners will also face challenges and impact.

When it comes to search engines, based on the benign development of the industry, the canal into the hope that 360 search can enlarge market share, so that the domestic search engine to produce benign competition, so that the search engine, website and SEO practitioners of the three benign development.

PostScript：

Talking about Bigfoot and the general meeting, this is a very accidental thing, one day in March, Bigfoot in order to promote their micro-letter public platform "SEO Elite sinks", bitter force on their QQ inside all QQ group to the Psoriasis ads human flesh-type abuse, but also focused on harassing the SEO industry practitioners, This includes the total canal, there is no greeting, ditch always about Bigfoot to his company to sit, and time is set, only to wait for Bigfoot, both so, respectfully as obey, so there is this article!

Because time is limited, Bigfoot and canal total communication depth is not enough, look forward to the next time with the canal and more in-depth communication!

Because of limited experience, Bigfoot wording and no composition can be said, thank you patiently read this article, to kneel!

Bigfoot SEO Hundred Station line third station, Bigfoot will visit the joint Creation Brothers (formerly linked to create ideas) and vice president of the tournament, please pay attention!

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