Black and white Picture: SEO strategy to surpass competitors

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A few of the previous introduction of SEO work in the competitor analysis of some ideas, tools, keyword deployment strategy, and so on, today in black and White said SEO beyond the opponents of some strategies. The Ancients elaborated the scientific truth of "TSE, win" very early.

When you receive an SEO project, the first thing to do in black and white is to know your site, and the competitor's website. In addition to the site itself, but also to the industry has a certain understanding of the environment, including national policies, industry trends and so on, but also to the operating team of competitors, corporate culture, enterprise size, history and so on have some understanding.

Why do you want to know about these things outside of the site? The answer is simple, only understand the big environment and competitor situation, can understand industry direction and competitor trend, only in this way, in order to find the breakthrough in the changing competition, catch up with competitors, the first time for marketing.

Once you know the above, go back to the site itself, first with clear mission objectives and identify which sites your competitors are.

Under normal circumstances, the site's most important evaluation index is the site's traffic, and then the Industry keyword rankings, the number of sites included and so on. For these quantifiable metrics, analyze your site and competitor's website, collect data, and make a competitor analysis form.

Analysis, data collection and production of competitive analysis forms should be done according to the cycle, keep abreast of the changes of their website and competitor's website, and verify the effectiveness of SEO optimization.

Analysis, data collection, production of competitor analysis form is very important, it can be said that the whole SEO optimization of one of the key points. This work is the basis of our optimization strategy, through these data, we can be very intuitive to find with the competitor's collection, keyword ranking, flow of several aspects of the gap.

Examples of specific implementation methods:

1, included

First of all, it should be clear that the outside chain, content based on the same situation, a site included in the number of 1W articles, b site included 100W, then a site and b site can say that itself is not a magnitude, a site to go beyond the B site, then increase the amount of inventory becomes the primary focus of work.

2, keyword ranking

Included, outside the chain, the content of the same two sites, the same 1000 keywords, a site has 80% of the words in the Search engine home page, that is, the top 10, B station only 30% words in the home page, then, the focus is on the site's internal structure optimization, through the site structure optimization, page optimization, etc. Increase the proportion of keyword rankings.

3, Flow

Included, the chain, content, keywords ranked all the same situation how to do? At this time our understanding of the big environment on the use of, can grab a lot of cyclical hot spots, hot keyword, then traffic will have a new breakthrough.

In general, there are many ways to surpass competitors, even with the constant changes in mission objectives, the method is constantly changing, it is important SEO strategy and understanding of the industry.

This article is written so much, and finally hope and interested in SEO friends to communicate with each other, black and white qq:714139666!

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This article from: Lan Shang SEO Blog (http://www.lention.com.cn/blog/) detailed source reference: http://www.lention.com.cn/blog/post/298.html