Bloves Wedding diamond ring Management: Online Promotion offline Sales

Recently, bloves wedding ring network founder, CEO Cao Lin accept Donews.com interview.　　He said that with the online promotion, offline sales model, bloves up to August 2010 bloves daily Orders can reach 100-200, the average daily sales have exceeded 1 million yuan, will soon be able to meet the requirements of the IPO. The figure is bloves wedding Ring network founder, CEO Cao Lin online role Cao Lin said that the jeweler, 1998, did not think of the Internet will have a connection. He said that 2000 years, diamond inlaid jewelry chain industry is "barbaric growth." Almost all the jewellery merchants in happy enclosure, the country's major shopping malls the most conspicuous shop non-jewellery shop mo. The computer was just used to make statements and check quotes. After a while business people began to realize that while selling diamonds in the mall is a good margin, the cost is too high to affect the profit, such as only the rental of shopping malls swallowed more than 30% of the sales.　　How to "cut costs" to raise profits has become the consensus of many jewelers. Cao Lin's choice is to abandon the traditional market channels to the Internet e-commerce approach. He has two reasons: first, the reduction of shopping malls and other intermediate links, resulting in lower costs, thereby increasing the price competitiveness of products, the so-called "same diamond, half the price."　　Second, through E-commerce, more easily realize the diamond jewelry personalized customization. At the end of December 2008, Cao Lin led the management team and Fudan University two students to set up a bloves wedding ring network.　　They take the price as a breakthrough, has played the slogan: "Round the World Lovers Diamond wedding Ring Dream", "so that people can not afford to buy diamond wedding ring, the diamond wedding ring, so that buy small diamond wedding ring people, can afford a big diamond wedding ring." The industry is doubtful about this low-cost tactic, and believes that online diamond sales are less profitable than tradition. To this Cao Lin to reporters, "such as online selling diamond ring pricing principle for the cost of +10% profit, compared with the traditional model, the price to low 40–50%, margin to low 30–40%, net profit to low led, but the net purchase of funds week is about 4-6 times the traditional mode.　　In terms of return on investment, we are much higher than the traditional model. Back to the line in the shop at the same time Cao Lin also did not completely give up the line shop, after all, the diamond is expensive consumer goods, to do so that consumers in the mind, the role of the offline shop can not be replaced temporarily.　　In fact, other diamond shops such as diamond birds are also aware of similar problems, have begun to build online experience shop. Cao Lin says Bloves is very cautious about building the experience shop. First of all, in the site, bloves experience of the owner to choose some growth-oriented business, so as to save rent and advertising promotion costs. Second, Cao Lin adopted step-by-step implementation, explore the way forward carefully try. First in Shenzhen, testing the so-called "regional operating mode." When the operation is ripe to spread to Zhengzhou, Changsha and other place.　　Finally, the national replication promotion. CaoLin provided a set of data to prove his judgment: bloves 60%-70% of customers are first through the E-commerce platform and then to the experience shop to buy diamonds, from the offline store to achieve revenue accounted for 90% of the sales.　　Cao Lin that the current bloves and diamond birds, such as the diamond E-commerce brands, such as the competition is not big, our main competitors or traditional jewelry brand. Cao Lin said, compared with diamond birds, such as the bloves has a lot of different, the first is positioning and target consumer groups, bloves wedding ring network positioning professional to do wedding ring, and diamond birds, Dione, Ke Lan is located in the civilian diamond jewelry.　　In addition, bloves in the construction of the experience shop is also different, bloves will experience the requirements of the shop is very high, and will experience shop located in the business circle, so more in line with the Chinese consumer's habits, more user-friendly experience and to provide consumers with high-quality after-sales service, bloves to build diamond E-commerce high-end brand. April 20, 2010, Bloves won the first round of venture capital. The domestic venture capital company Bloves invested 30 million RMB. Cao Lin said that the money will be mainly used in an additional line shop to strengthen the promotion aspect.　　Bloves plans to establish 80-100 experience stores nationwide in the next three years. According to official information, Bloves is currently able to receive 100-200 orders a day, August sales have exceeded 1 million yuan, the same period last year increased 10 times. According to the current pace of development, Bloves will soon be able to meet the IPO requirements, Cao Lin said. Finish)