Bo: E-commerce Consumer-to-consumer should be charged or free

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These days, with the Tom version of ebay Reload online, Consumer-to-consumer E-commerce model has caused a lot of concern. Unlike ebay, which has previously determined to pay for ebay, Lei's ebay is also like Taobao, changing to a free card. As the Consumer-to-consumer trading platform, which creates huge business opportunities, should not be charged, the answer does not seem so obvious.

Taobao beat ebay ebay, the most easy to see the reason is probably the former free. But is ebay really being killed for free? I have a deep suspicion. There is no doubt that free sellers may not benefit buyers. In fact, Taobao has developed to this day, the seller's credit mechanism is still difficult to establish, because the free policy leads to credit cheating is almost 0 cost. Any seller can produce a large number of "transactions" and obtain a lot of "praise", but in fact these transactions may be completely "virtual", did not actually happen. Because credit can also be a lot of free access, Taobao sellers of credit depreciation is not surprising. Credit devaluation hurt not only the buyers, but also honest and honest business sellers.

Consumer-to-consumer mode, with the rental counter store mode, and there is no essential difference. Imagine, if Zhongguancun has a digital store through the free rental counters, with the tripod good, hailong competition, put aside the cost of the site, you think this competition can be established? Anyway, I was afraid to go to this free card store to buy things, because no threshold will inevitably lead to fraud, bad currency expelled good currency. The court rent, at least those empty gloves white Wolf liar in the door.

But free is indeed a killer, especially in the early days of marketing. ebay ebay sellers to open a more shop Taobao, the need to spend, also a few minutes of time. At the same time, free call, so that more people have to try to open shop impulse. So, I always think that Taobao does not win in the stolen ebay users, but win in it attracts more new users, that is, the so-called incremental market, because even if Taobao took away ebay's total plate, but also a small plate, can not achieve today's Taobao.

So should consumer-to-consumer be charged or free? If the market is set, just as the U.S. consumer-to-consumer market is ripe, ebay has more than 40 billion of dollars in market capitalisation, no new heavyweight players to enter, then the fee is required. Only direct charges, not by selling advertising, can create a long-term and stable business environment for Consumer-to-consumer. But China is clearly not a mature consumer-to-consumer market, only about 1/4 of the Internet users have the experience of online shopping, incremental market is still very large, new entrants still have the opportunity, especially in the hands of a lot of users Tencent and Baidu, free is still their killer. Taobao, a free start, even today has 80% market share, but still have some fear.

In fact, Taobao has the ability to play free card, in addition to son financial support, more importantly, there is a charge of Alibaba can continue to blood transfusion. Ma Yun is a charge, grasping for free, both hands are very hard. So it can also be said that there is no charge, there is no free. (Zebian Admin01)