Brand promotion and SEO road which is more important than the light

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"How nice your trousers are, where you bought them?" We often hear similar words, people's pursuit of the brand has been deeply rooted, enterprises to the electronic commerce era must be in the Internet to build their own brand to seize the initiative, brand promotion and SEO what is the most important? Please look at the little humble opinion of the niche.

Brand Promotion

In China, there is a popular phrase "buy only expensive and don't buy right", more people pay more and more attention to brand than the value of goods. Take this year's Dragon Boat Festival of the sky-high price dumplings: A box of Zongzi 1880, in fact, it tastes generally, so what exactly makes such a box of dumplings can be sold to the sky-high price?

The price of rice dumplings did not appear this year, at the time of last year, the media exposure of 1780 yuan of sky-high rice dumplings, and are a company's products. and the current online price of more than 1000 yuan dumplings gift Box most point to the same brand "royal Tea House." This company is playing "Royal Tea House" banner, imperceptible to the ancient Emperor to eat Zongzi is such a concept passed to the user thus successfully become the endorsement of the sky-high rice dumplings, brand marketing work is very successful, this year is in short supply sales very hot.

SEO Promotion

Although compared with the promotion of active search SEO is more user-oriented, but many industries and users do not use the search engine this habit, in today's comprehensive development of the Internet access is not only the search engine, Sina Weibo, Portal, 8207.html "> Navigation site traffic is also very large.

SEO relies on search engines to survive, almost all of the traffic from the search engine, but even if we do the first name will find and their own imagined the results of a large difference, because the popular word Baidu bid There are many, and there is a large part of the lack of purchase demand for our search is useless. And SEO takes a long time, if we choose the wrong words then need to start again this will waste a lot of time and energy.

Analysis

Whether it is SEO or branding our goal is to create greater profits for the enterprise, and for SEO must have targeted keyword optimization, for the promotion or promotion of the company or products, and a business most valuable is the brand. And those products are the product of this brand, we now say mobile phone will think of Apple, said the bag will think of LV, BlackBerry phone theory is more powerful than Apple but the audience face, because two companies in the concept of brand building is different, so the results are different.

We are in the Enterprise brand building when we can not gamble only focus on SEO or promotional aspects, should be a good combination of the two, in the promotion of the use of the altruistic idea of SEO rather than blindly preach boast of their own enterprises, When doing SEO not only value the flow and ranking and the concept of the enterprise passed to the user to achieve from the target word to the brand word transformation. The era of attracting users to a deal is gone, and only a comprehensive marketing campaign can win in this era.

This article by Xian Huazhong University of Science and Technology http://www.xianhuazhong.net/original, A5 starting, reproduced please specify, thank you!