Brand promotion is more important than outside chain

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Throughout the major forums, especially webmaster Forum, Guardian found a very common phenomenon: a lot of friends like casually reprint a post, and then add a link. There are a lot of friends against the clock to rob the sofa, only for more outside the chain. Do we ask ourselves if such behavior makes sense? Today, guardian and everyone to explore the site of publicity and promotion when there are problems.

Generally speaking, it is recognized that the forum is one of the better ways to promote publicity. Cause most webmaster and some SEO workers frantically in the forum post, top posts, set up signature file, grab sofa, and even in the soft areas of a large number of published soft text. Many webmaster friends spend at least 60% of the time on this. Even if the management of those forums does not delete the content, what do you think is useful? How many of these outside chains are successful? What are the implications of these outside chains?

Successful promotion should not only be built on the link on the Web site, everyone's website to face the users are Chinese people, you are in search of the input is Chinese rather than web site. Therefore, our promotion should appropriately change the strategy and direction. Understand the user's commonly used search methods, and strive to create their own brand, promote their own brand is a way to improve. My friend stood in a row of forum to do so, and the effect is good.

For the outside chain, the quantity in the essence is not much, appropriate for the soft text to promote it. It is important to create their own brand, in front of the brand, the Web site is a cloud, and who will remember your Web site? To make a simple analogy: how many people can immediately say Google's Web site domain name? very little, but Google, but no one knows nobody. This is the difference. For people, Chinese characters are more important than letters, and site names are better than URLs. So the promotion of station name, to promote their own unique brand is the key.

How can a website determine its own brand?

A: To have their own characteristics, the best one. For example: Baidu. The public find him 1100 degrees, suddenly looking back, the person is in the lights dim. Ingenious use of ancient words, to achieve the brand effect.

Two: To understand ammunition. Sohu Company's products Sogou is a good example: others Sohu, we sogou.

Third: use special metaphor. Take the Tencent Company, a simple "message", including communications, messages and other reminiscent things.

Set up their own brand, with their own brand promotion compared to the site outside the chain have what advantages? The important advantage of brand promotion is fame. In communicating with people is usually a good reputation. The so-called name is not right. Another advantage of brand promotion is easy to remember, for people. Usually spoken in Chinese, written in Chinese characters. Chinese characters are the easiest to remember in their own impressions.

Said so much, we may have a question: we should not abandon the original mode of promotion, to establish their own brand and promote it? In fact, no method is absolutely perfect. We have to promote the brand under the premise of the appropriate quality of the outside chain. After all, we in addition to users and search engines to pay attention to us (search engine is a better publicity platform). Guardian here advice webmaster friends do not blindly to promote, find the right way to build their own brand. Brand-oriented, supplemented by the chain will be more effective.

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