Brief analysis on the gold rush experience of personal stationmaster in the local portal station

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Originally also do not want to write this article, recently because see personal webmaster Contact us, basically are straight to the theme "How do you earn money?" In addition to continue to write before I want to declare, I am not a webmaster, just a member of the team, I witnessed our "See Fuqing" website growth, I think I have a say.

First of all, the original webmaster built the station's original intention

Should be in 2007, I and see Fuqing original webmaster Chen know soon, that's him in a local middle school where we Fuqing, we talked about the Fuqing network environment and mobile phone end-user, perhaps the fate, we just in the newspaper to see "Fuqing County ranked 26th", and Fuqing site in the Hundred counties basically is the reciprocal, in this topic under our hit, immediately set about to build a website with Fuqing characteristics. Construction Station net friends should know, kernel, template, framework, content, server is indispensable, I am responsible for collecting information about the Fuqing, also do not know where to clean, a work on the Run Fuqing library to find historical materials, the evening on the internet to collect pictures of Fuqing, and the site's framework, such as the construction of all by Chen teacher.

Almost 3 months, we found Fuqing County, Fuqing Yellow Pages, Fuqing postcards, Fuqing map, Fuqing folktales compilation, etc., and then we spent half a year on this data into the website, this time the site is not published, are on our computer, only we can see, In the busy Web site from a piece of white paper to their basic satisfaction when there are more than 10 g capacity, at this time we know that renting space seems a bit unrealistic, so we pay our own wages rented a server, using 2M ADSL to the 10G content to the server, that time really long.

Online after we did not do the promotion under the line, just in the Baidu Fuqing bar inside told Fuqing Netizens, our site was born, so the next two weeks, the basic IP in the 50 or so, 50 for us is very meaningful, our efforts at least to get the affirmation of these 50 people, adhere to live, continue to do.

I quit the job of a company and decided to concentrate on the site with Mr. Chen. At that time because of this thing also and home people quarrel for a while, we are busy with the website work, February 14, 2009, how romantic Valentine's Day, but on this day, we see Fuqing website is black, heart very painful, hard disk also be formatted, Next to kill people incredibly still Fuqing people, we have no language, tears rushed to the computer room, recovered data, sleepless. Two days later, we rented a server on the webmaster Net (ADMIN5), installed Linux system, hope to be safe, and the ship is reasonable, we thought about it, perhaps because we reported too many negative news.

Site positioning

Our Fuqing is the city of Fuzhou under Fujian Province, more than 1.2 million of the population, living abroad, there are more than 800,000, is well-known overseas overseas, so we want to make a website to let the global Fuqing people understand the window of the home, news is essential columns, from the initial establishment of the "Fuqing News" column, now has been divided into Fuqing people's livelihood , Fuqing politics, fuqing Education, Fuqing cars, Fuqing real estate, fuqing convenient and other columns, every day in the update, nearly 4 years without interruption. Website also logically walked the portal Station Road, is also a "no return".

Our news source said, in fact very simple, "Baidu, you know." "Bare." In Baidu's news search, input Fuqing two words can. All we do is copy, paste and categorize. A good local portal site absolutely no pictures and videos, we naturally will not give up, the network Fuqing Most of the pictures have watermarks, not that we reject other people's watermark, but the location of the watermark is basically destroyed the image of beauty, So I and Mr. Chen decided to pay another 5000 yuan each to buy a Nikon SLR and a Sony DV, we are not crazy, because we both have a strong interest in churn equipment, from Monday to Friday I opened a small donkey to Fuqing various scenic spots Crazy press the shutter, the evening home to choose Photos, the first few days is basically a blind busy, Miss Chen said almost all can not use, I am a little angry, but think Chen is a strict requirement of the person (will teachers do this?) Oneself also recognize, look for open wedding photography studio classmate Evil made up, weekend Chen teacher and I go together, he uses DV, I use DC. In this way we have been busy for several months, and finally counted the photos of the Fuqing to shoot almost, tired! This kind of power where come from now also say not clear. But see the comments below the photos, we all have no sense of exhaustion, although someone in the swear, we should be encouraged.

Speaking of video, really a bit unlucky, we miss Chen spent a very long time imitating Youku and other mainstream video station made a video channel, stick to the computer every day to record our Fuqing TV program, and then add a watermark to 56, Youku and other sites, and then share to our video channel, 365 days did not stop, Even if the blackout, we still wait for replay, a year later we know that the TV card has a brand can be timed video, do not say, we silly for a year. In this way for two years we have not done any of the offline promotion, web traffic from 50 people rose to 3000 people, for a small place portal station is very difficult.

Local portal Promotion

The previous mentioned is basically doing content, relying on the reputation of netizens, gold Cups silver cup than the people's reputation, this sentence is very classic. But if you want to make a profit or need offline entity advertising support. In the funding of the site, in the not to do offline promotion and hire staff when we basically spent two years 20,000, including that SLR and home video camera.

1. Media companies

There are so many kinds of ads under the line that we naturally start with free we and Fuqing local several larger media companies, free of charge for their activities to do network support, so we from small activities, to the stars to sing all is Fuqing local only network support, in each event posters and leaflets on the page have our web site, This effect can not be belittled, especially the star to Fuqing sing, the website can send tickets, we even buy their own low-cost tickets to send, this will not cost a few dollars.

2. Bus Stops

This is the focus of the commuters, how can we let go?

3. Floor Hint Card

In the Fuqing of the community inside we have to apply for the application of the property has printed we see Fuqing information on the floor, this link is very well understood, send something to aunts and uncles, they also support young entrepreneurs.

4. Toilet Advertisement

I remember one time I saw a special report on CCTV, talk is a person specializing in the toilet inside the ads, we also went to print a near million of self-adhesive, hey, don't think crooked, we printed is "Come also hurried, go to also dash" add the site information of the Friendship prompt card, At that time is to see the toilet is like to see the baby-like into the drill.

5. Hotel

Especially the school periphery, the student's group Mobile telecommunication Unicom All in the tear kill snatch, we also go to try. We made a tissue box, printed on the top of the Fuqing to see the information, the boss is very happy, but also we send a few more, thousands of a week on the hair finished.

6. Mouse pad

This we are mainly for Internet cafes, although access to the site is basically a mouse pad is indifferent, but we still put in, but can be responsible to tell the webmaster, this effect is not ideal. I touch the mouse pad is mainly to Fuqing of enterprises and institutions, this effect is good. Mouse pad We also basically did not spend money, find a partner money, we are responsible for the hair.

7, carry the small card

This is not a business card, is the introduction of the site's small card, when you are ready and your friend to introduce the site, you can give him a, do not underestimate this card, very useful. After the promotion, by January 2010, we spent nearly 50,000 of the money, IP rose to 6000,pv nearly 100,000.

Website content is kingly

If your site every day to replicate the content of other sites will certainly be the search engine annoying, so we are busy promoting the time did not give up the original content collection and finer. There were 3 people in our team in 2010, but none of the 3 were Mr. Chen, who left his own Fuqing and should now continue his dream somewhere in China ——???? I do not know what dream, wait until I know to tell you.

We 3 people inside only we also and Chen teacher contact, when long ask him about the website how to attract Fuqing people's problem, he is that sentence "content is kingly". Indeed, if you make a mess of the site, can not win the situation of the blind to the promotion of absolute death is very miserable. For example, in our Fuqing, there is a Web site for half a year to invest 630,000 (webmaster himself) now only 20 IP per day, is because the site is not original, traffic can not do.

Say original, then how do we do? We have a cell phone, and we don't know anything about it. has already used the mobile phone to be around the thing to shoot down, the evening publishes in the Fuqing forum, so the Netizen thinks this forum still has the thing to look, in several months diligently, our team has made the forum Fuqing the first forum, Through the mailbox certified membership of tens of thousands of people. Civil servants and students are the largest groups. Therefore, develop good with the racket habit to your website development is very helpful.

Profit

This should be the webmaster are the most concerned about the problem, but I do not want to write too much, not to write, but that is the case.

What does a portal rely on to make money? Yes, the ads are for us. Fuqing now 90% of the year, then we have 2010 years of profit? Tell us that we are earning 70,000 a year. But this year, as of September 1, we have made 120,000 profit.

Remember the first ad, is a business initiative to find us, we showed him a set of advertising quotes, he read and said, another fuqing site only 300 yuan/month, you want 1500 yuan/month, we are very patient to tell him why we have to accept 1500 yuan, because our traffic is nearly 10 times times their. The first single ad after the team was very excited, finally saw the dawn, take this 1500 yuan to eat a meal, and then we surprisingly unanimously thought of the rest of the money into which advertising to promote our own. Do you think this team spirit is rare?

Besides, I want to tell you the website advertisement please have the choice to receive, for example, Fuqing a local private hospital to seek us to advertise, said that three minutes of kind, you understand, we rebuffed; there is a study abroad institutions to find us, said X million package out, we still rebuffed. Therefore, there is a choice of advertising, because a good advertiser can enhance the brand value of your site, bring you the money can not be measured in return.

But then again, this is related to our local development, so netizens this point also look carefully, we Fuqing have a newspaper and a TV station, there is a official website, basically is the party's propaganda mouthpiece, not active enough, so we personally do the portal station this has a strong advantage. But also must grasp properly, otherwise very miserable. Especially when it comes to offending a leader. For example, we forum, because the discussion of something, the result of the netizen in the talk inadvertently said XX leadership seems to be in charge of this matter, the results of our forum closed for three months. So be sure to keep it clear.

Say the remaining 10% is where the proceeds, is the current popular group buying. Our website because is the portal station, naturally also has buys the channel, we mainly and Fuqing's merchant cooperation product buys, then we that commission, the Merchant is willing to accept, we also good operation.

Sentiment

Do the site is perseverance and perseverance, do not rush to make money, especially when you are young.

On the site you can know a lot of people, these people are your friends, but also your friend, please treat equally.

Forum moderators are duty-bound to help you work, please and their party, closer to each other's distance.

Please call the police as soon as you receive a threatening letter.

I've become friends with hackers, it's not a myth.

Finally, thank netizens for their patience to read this article. Criticism and communication are welcome.

We are "see Fuqing http://www.fqlook.cn", we are a typical, we are still Fuqing efforts. Starting Admin5