Brief comment on the present situation and prospect of domestic class Kickstarter websites

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"Editor's note" This article is reproduced from the author @ Chimera blog.

In foreign countries, to Kickstarter as the representative of the public or called the public to raise the site is very hot, of course, Consumer-to-consumer (copy to the country) also a few, rough statistics a little bit big and small there are 10 dozen, then, these people raise money to help some wonderful entrepreneurial project website status And what about the future? This article will try to analyze for you.

What is Kickstarter mode

Kickstarter is a Web site, in simple terms, is a collection through netizens to achieve a number of creative projects of the site, anyone can donate a certain amount of money to a project, the site charged a very low commission, the threshold is low to no longer.

For example: California Markin Karahan wants to create a new comic book about half-man and half demon, and the first issue of creative and promotional expenses is expected to cost 1500 of dollars, so she wrote a letter of introduction to the website, hoping someone would be able to provide small donations. Donors can get a return of 5 dollars to get a book with the author signed a comic book, donated 100 dollars to get a comic story with the protagonist of the package. Of course, her promises will be honoured only if they receive more than 1500 dollars in donations. As a result, she had the money in a very short time.

The idea comes from one of the Chinese founder Perry Chen Perichen, who is a futures trader, who runs a gallery and often participates in concerts because he loves the Arts. He was frustrated by the fact that he was forced to cancel a planned concert at the New Orleans Jazz Festival in 2002, and began to build a fund-raising website.

April 2009, Kickstarter on-line;

2010, Kickstarter was rated as one of the 2010 best Inventions by the Time magazine;

2011, Kickstarter was named the best website of the 2011 by the Time magazine.

Currently, more than 3 million people have been involved in the investment Support KickStarter project, and 78,497 have been submitted, with a success of $362 million.

Second, the domestic public offering web site status

Kickstarter fire up, the domestic class Kickstarter web site springing up, and now still alive and some projects are:

1. Roll-Call time

The roll call time is an earlier batch of imitation Kickstarter, is probably also at present more well-known a public offering website, the on-line soon obtained the 500,000 dollar Angel investment from Taiwan, in the domestic, in the operation and has completed the project to calculate quite many.

2. Dream Net

Also as a public networking site, the Dream Network is different, he is completely free, and the existing domestic platform for the basic will be charged to the project sponsors 1%-10% of the cost.

3. Amoy Dream Net

Amoy Dream Network known as the largest micro-film platform, is the first vertical-type public-funded platform. Focus on helping filmmakers get the money they need to make movies in a public way.

4. Billion Search network

Billion find network main life creative category, billion find itself is a familiar with industrial production of the Internet enterprises, in Shenzhen has industrial design and production experience, has made 10 of the market on the creative products, and familiar with the Internet User experience machine marketing.

5. Feel Jue. So

UE. So is also a flagship life creative public offering site, but their design project seems to be more artistic fan, this point from their own website design can be seen.

Of course, there are many such sites, such as building blocks, has not been able to access the Good Hope Network.

Third, the domestic public raise website sings the reason of the decline

There is no doubt that at present, there is no one in China to raise the site has Kickstarter so successful, or even can only say that is barely alive, compared to Kickstarter often burst some of the super hot fund-raising projects, the domestic platform so far there is almost no real get a shot of the project, We did not hear of any domestic public offering projects that were sought after by the masses and received extra funding.

In my opinion, the reason why the public site is not in the domestic fire, the reasons are as follows:

1. Fund-raising is not widely accepted in the country, and in Europe and America, donations are very common, big to elect the President, small to very small activities;

2. Several cases of illegal fund-raising have been judged to be fearful of the way donations are made;

3. The protection of intellectual property is immature, and creativity is difficult to translate into income;

4. Lack of creativity, not really shocking creative projects.

However, I have to say that the public offering this model is really refreshing, look forward to a better domestic development.

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