Britney Spears buys a new album with a creative promotion

Britney Spears (Britney Spears) 's new album, "Femme Fatale", noon April 13, "Britney Spears" (Britney Spears) 's new album "Femme Fatale"　　Last week on the top of the list of Billboard's best-selling albums, the achievement was not entirely on Britney Spears ' own strength. The album's sales have made full use of social media elements and could be a copycat for other albums in the future.　　Britney's record company, Jive Records, uses social marketing application developers crowd Factory's social offer technology to spread promotional information through social media as much as possible and to provide promotional incentives for influential users. This is as follows: Users visiting britney.com will see the booking options for the femme Fatale album and can share this information with friends. If the user attracts 10 or more friends to visit britney.com, a 20% discount code is available.　　This is different from Groupon's model, in which all participants receive the same discount as long as the minimum number of group buys is reached. The end result is that crowd factory brings 30% of the flow to britney.com.　　An average of more than 6 friends have been invited to visit each outbound-sharing link. Crowd Factory CEO Sanger Dorachia (Sanjay Dholakia) said the promotional model works because it combines two factors: trading and gaming. "It's kind of like a game. He said it would be better to offer a reward to a super fan than Groupon, which offers discounts for everyone. "This makes this promotion more personalized, more effective."　　"he said. Group buying is not the only social media element that the album uses in the promotion process. Before the release of the album, Britney's team posted some promotional videos via YouTube, usually less than 10 seconds long, but attracted more than 10 million views. Britney Spears has less exposure to social media than Lady Gaga and Lil (Lil Wayne), but she's also starting to take some remedial action. (Ding Macro)