Brutal to the arduous growth of the norm

Experienced brutal growth in 2013, the first half of 2014, Internet finance is still not diminished. After the pre-market enlightenment was completed, more capital and institutions poured into the industry.

The original grassroots P2P began to become "background", the original fiery Internet finance gradually cooling down, third-party payment in the process of regulatory competition to find new markets ... ... Review first half of the year, Internet finance seems to have replaced the barbarians Dress, on track.

Admittedly, there is bound to be a break-in and adaptation between fast-moving internet finance and lagging regulation.

P2P favored?

Although there are occasional P2P in the media with "running the road" and other words appear together, the enthusiasm of capital and institutions admission is beyond doubt. In the first half of the year, the scenes of "making momentum" became more common while "accidents" occurred.

The "2014 China Internet Loan Industry First Half Yearly Report" released by Home Loans shows that as of the first half of 2014, there were a total of 1,184 P2P platforms nationwide, with volume of 81.837 billion yuan in the first half of the year.

Data also show that in the first 6 months of this year, a total of 55 platforms appeared to be on footpaths and were closed down due to difficulties or poor operation.

In the first half of this year, compared with last year's negative news of the "bankruptcy closures", the admission of banks and state-owned background agencies was considered to be conducive to enhancing the overall industry standard.

Following China Merchants Bank's small business e home, the Burson-World Bank in June on-line platform, "Pony Bank", launched the creditor product "Maxima"; Huaxia Bank also announced in June is P2P platform.

Financial institutions outside banks are outdone. Founder Securities announced in May that it will jointly establish a P2P platform with ShunNet Technologies. At almost the same time, "ZhongTengXin", a P2P platform established by CITIC Fund, started to operate in Shanghai with a low profile.

In addition to Ping An Group's Lujin and CDB Financial's Kaixin Loan, the background of state-owned assets are also increasing. In May, Shaanxi Finance Holding Group, a wholly-owned gold-backed loan, went online. In June, the German public finance company under the supply and marketing cooperatives in Anhui Province went online.

In Beijing, Haitian SDIC and third-party payment agency Hi-Tech Infobank P2P platform "Utmost Financial" will also be launched in the near future, its APP client has been launched.

Meng Lixin, general manager of UBS Financial, told this reporter that the platform project will focus on the environmental protection and new energy industries and adopt a vertical mode and differentiated management. The state-owned financing guarantee company will be introduced to provide full guarantee.

"The endorsement of credit by state-owned enterprises will undoubtedly increase investors' sense of security and trust. In addition, as a state-owned enterprise, we will be more stable in our work attitude and will not pursue short-term interests in one-sided manner, but will also focus on long-term and stable development." Against the background of state-owned assets, Tan Yang Chief Financial Officer responded.

Institutions have layout, capital is brewing.

Since the successful completion of the Renminbi loan of up to 130 million U.S. dollars by the beginning of the first round of financing, platforms such as investment in love, building blocks, micro-credit network, wealth management and financing loans have been successively introduced, In April and June to complete the B round of financing.

According to incomplete statistics by reporters, more than 10 peer-to-peer P2P platforms for investment and financing were completed in the first half of this year. There are also many investment and financing events related to the financial vertical search platform or industry portals. On July 15, WMN won the 100 million yuan strategic investment of GF Sdn Bhd, a wholly-owned subsidiary of GF Securities, to realize another layout for brokers.

P2P seems to be a "giants feast" nowadays compared with the earlier grassroots entrepreneurs. To be fair, these newcomers are also subject to policy and market tests.

"Baby" financial dealings cold?

Last year, "Baby" financial management, which took the banner of Internet finance, has lost some recently.

After the Spring Festival, the revenue from internet wealth management products continued to fall. As expected, the expected annualized rate of return on the 7th fell below 6% in March and below 5% in May. Now treasure has been the first dropped to 4.2% near the "broken 4" seems imminent.

"The remaining treasure has basically done the ultimate." Wu Xiaoling, former vice president of the People's Bank of China and Tsinghua Wudaokou School of Finance, said at a forum in late June. "Traditional financial institutions have a very robust payment and settlement system and hundreds of millions of client accounts, and selling financial products online has a strong competitive advantage," she said.

With the weakening of the money market and the speeding up of the marketization of interest rates, the "baby" financial management initially focusing on high yields is losing its greatest advantage. However, just completed the market enlightenment balance of finances, staking land has just begun.

In the beginning of WeChat Wealth Management, Suning Zero Qianbao on the line, in March Jingdong small treasury, Sina Wealth in April, Telecommunication May Timor June China Unicom, Baidu, Wealth Fund jointly launched the "Wolfowitz "...... In the first half, including electricity providers, portals, telecommunications operators and other agencies get together to grab the balance of money management can be described as enjoys popular support.

But do not fight gains, and fight what?

"The opening up of Yu-Po-Po's new consumption scenario will be the highlight of Yu-Po's next phase of product innovation," wrote in the July data report on the first anniversary of Yu-Po operation.

In addition to the high yield, the advantages of the treasure products come as payment conveniences. Users enjoy the proceeds at the same time, you can pay online, you can automatically buy lottery tickets, you can also automatically credit card, you can "0 yuan purchase" ...... agencies are trying to grapple the payment scene and their own services.

It can even be said that the balance of wealth management as a fundamental need may not be so much emphasis in the future, the development of the payment scenario will be the real "Aspect." E-commerce platform ecosystem, O2O scene mining ... behind the balance of financial management, agencies have their own game of chess.

Regulatory "run-in period"

Around the Internet finance, regulation is the eternal topic. Although there have been many surveys and discussions last year, there were no signs of any acceleration in the first half of the year.

Since the end of March several major Internet financial services to achieve regulatory focus, the market will be eagerly waiting for the release of the rules. Some of the supervisors' speeches have also been read again to get some clues.

In an open forum in July, Wang Yanxiu, director of innovation supervision department of China Banking Regulatory Commission, said that P2P should be positioned as an information intermediary and mentioned that the industry should establish a threshold of access and should not set up a pool of funds by collecting funds and establish a clear platform charging mechanism. Conduct full information disclosure and carry out risk assessment on investors.

July 15 news that on the P2P regulatory program has been basically established, has now been to the China Banking Regulatory Commission, People's Bank and Ministry of Industry will sign the link, is expected to be introduced in August. The news has not been further confirmed.

Some P2P platform executives said they are seeking supervision and not available. However, in the third-party payment industry, there was a lot of controversy over regulation in the first half of the year.

On March 14, a letter of "Opinions on the Suspension of Alipay Company's Offline Bar Code (Two-Dimensional Code) Payment and Other Business Opinions" was sent to the central bank's Hangzhou Center. March 15, the central bank issued the "payment network payment business management approach" and "mobile payment services development guidance" draft solicitation and lead to hot.

Around the central bank, UnionPay and third-party payment of all kinds of speculation between the endless controversy for a few days, intensified, as the passive central bank on March 19 with some of the central media for small-scale talks, and on the 24th in response to Xinhua News Agency interview In the form of the focus of controversy one by one response, reiterated to encourage innovation in the development of Internet finance "no change, it will not change," but "to make mistakes may lead to the risk control in the expected and affordable range."

Whether it is for these faster-going and "louder" Internet financial companies or risk regulators as a constant regulatory body, how to communicate effectively without any misleading public sentiment will inevitably lead to an adaptive process.