Business promotion is important.

Source: Internet
Author: User

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First, avoid weaknesses

For different customer groups, we need to adopt different communication strategies. Most of the time, "not necessarily is a flaw." For example, a software product does not have a certain function, this is likely to become our advantage, because if the software has this function, will bring to the customer the operation of the great disadvantage, but also bring management confusion, high maintenance costs, and not conducive to long-term customer development needs. From this perspective, "without this function, it is a convenience to customers", but also a major advantage of the product. Marketers must learn this, to avoid weaknesses, there are satisfactory explanations and answers.

Second, the promotion is very important, the word-of-mouth effect is not bad

Regardless of the size of enterprises, must continue to do their own publicity and promotion, expand their visibility and reputation. Modern society, is a "advertising society", "wine is the most afraid of alley deep", we must do their own publicity and promotion, which for the improvement of the bill also has great benefits. Of course, the word of mouth effect is more good, "the golden Cup is inferior to their reputation", that is the truth. Word of mouth, this effect is far better than advertising.

Third, familiar with the product

To improve the signing, marketers must be very familiar with the product, familiar with the product is our signature prerequisite. Marketers must strengthen their learning and familiarity with the product so that they have enough confidence and pride to face their customers. Customers will also be more recognition and affirmation of us.

Four, forcing a single

Make decisions for clients. The marketing person is by the sign Tanlaiti, does not have the sign, does not have everything. Therefore, the marketing person must be more active, the initiative, "forced" the customer "to sign a list". Customers, basically are leisurely, marketers must learn to master the pace of sales, "for customers." With a philosopher said to describe: "People are very obedient-what others say, he always remember very clearly!" Once we set the time for our clients, our customers tend to become "positive and enthusiastic". To improve the signature, marketers must learn to push the bill!

V. Introduction of product Advantages

In the face of customers, what we should do is to "brainwash", the first impression is very important to the customer, but also we must grasp the good. Introduce our products to customers the advantages, strengths, stimulate the interest of customers, so that customers recognize and affirm our products, to the customer left a deep, good "first impression", this is crucial. If our product advantages are not introduced, then the customer will think that our products are "homogeneous", no characteristics, customers do not have any interest in purchasing our products, even if the relationship between the two is not good. Therefore, the product must have the characteristic, even if does not have the real "characteristic", also must "create the characteristic" to come out, and tells the customer. Introduction of product advantages, in the final analysis, is to let customers know what we know the "product advantage"!

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