Business-to-business Platform Promotion Network Promotion Program

The target audience for the business-to-business platform is generally small and medium-sized enterprises and individuals with a working nature, and the promotion strategy will promote the potential enterprise users for each promotion channel to guide the users to understand and use the Business-to-business platform. Through the network means to the brand culture, products, services and concepts communicated to the target users, so that more users through the promotion channels to find us, and then form an effective user.

I. Promotion OBJECTIVES

Through a wide range of effective promotion, the impact of the Business-to-business platform will be fully extended to all corners of the Internet, the establishment of a global network of leading online trade centers, the domestic most influential and vitality of business-to-business E-commerce information platform. Construction nationwide, including industry, geographical classification of enterprise Yellow Pages, through professional services and advanced network technology, for small and medium-sized enterprises to build a safe, stable, efficient, fast and practical comprehensive supply and demand platform.

Second, the phased plan and work arrangement (promotion plan four step walk)

The first step: the construction and testing optimization period, mainly for the site to do optimization and SEO search engine optimization; work arrangement: After the site construction completed within one months, too long adjustment and modification for a website, can only mean that the product is immature. The second step: initial, login at home and abroad search engine and navigation station included; work arrangement: Increase the number of external links and backlinks, improve search engine effectiveness and ranking, in the promotion of the beginning of the work in about 20 days after the end. The third step: the development period, for the site to do the integration promotion (such as blog promotion, BBS promotion, soft news and other channels to promote the promotion); Work Arrangement: Effective content publicity will be a long-term work plan, but also the most direct means to attract effective users, is an important driver of business-to-business platform, in the flow of stability can be appropriately reduced. The fourth step: stable period, including friendship Link strategy, channel website Alliance, brand Store Alliance and distributor Joint promotion;

Work arrangement: How to integrate the existing resources quickly and develop, is the speed brand promotion, leaning on the Internet business-to-business class the key to the first portal, which is also stable after the development of the line, the United brand the most extensive promotional model.

Third, the network promotion concrete work

The first step of website structure integration and SEO optimization

The beginning of a successful marketing campaign must have enough attractive marketing products, and then carry out effective marketing to start a comprehensive integrated promotion.

1, the website frame structure, page content optimization: The content of the page module to maintain a reasonable, layout to conform to the logic, especially the homepage of the external links must have strong relevance and complementarity, the link between the content pages need to have the necessary links, which for search engines crawl site More pages play a vital role. As little as possible to ask users to use the forward back button, reasonable selection of linked pages are open in a new window. Use less picture as column title, as far as possible to the search engine to absorb all the content of the page.

2, the Web page of the design of Meta tags, page title (title) of the choice: close to the page content and theme, extract the weight of the page the key words, but the same keyword can not be repeated n times, the same keyword as far as possible to maintain in the presence of 3-5 times. Select the page keyword related title, can be a page of some descriptive text.

3, optimize the density of the page keywords: appropriately enhance the first page, content pages of the keyword density, but not in the page to repeat too much, reasonable in accordance with the content of the page, the density remained within 5%, a reasonable keyword density for enhancing the search engine on the Web page goodwill, enhance the weight of the page plays a big role.

4, the effectiveness of the page link: As far as possible to avoid the wrong link, check the validity and rationality of all links, and ensure link page content relevance.