Cake into a meaningless carnival.

Absrtact: Where does the first driving force of internet explosion come from? No one knows. This is probably the charm of the internet, it is probably the network fans of the mystery, which is probably the collective wisdom of netizens. Since the first impetus, the Non-human force,

Where does the "first impetus" of internet explosion come from? No one knows. This is probably the charm of the internet, it is probably the "network fans" of the "fan", which is probably the collective wisdom of netizens.

Since the "first impulse" is not capable of reproducing, that is now the society of those so-called so-and-so phenomenon is its planning, So-and-so event is its hands on the many so-called Navy company's credibility can be imagined, they Ching for already have, in addition to the addiction of bragging, nothing but the strong momentum to more customers.

Overnight, "cake" This walnut candy fire all over the Chinese Internet, become a hot word champion.

Cake real name "Maren Sugar", in China's large and small cities on the streets have mobile vendors to sell, people see, it is not surprising, and this is the original ordinary food why instantly burst red on the internet, is a very interesting topic.

On the surface, the detonation of "cake" is a "Yueyang public Security Police" official Bo released the marketplace news, talk about a villager in the process of buying cake and Xinjiang vendors conflict, "the damage of walnut candy about 160,000 (after confirmation for 96600 yuan)", and finally "16 Xinjiang personnel property is compensated and repatriated to Xinjiang" end. Subsequently, "Cake" began to become popular.

A common street news is unable to "launch" countless netizens spontaneously participate in the spread, Yueyang "cake incident" is not common in, this topic is very cross-border, in many angles have detonated point. For example, local people buy cake have been deceived by the common experience, relevant people will participate in the discussion, such as on the cake itself of common sense, popular science paste "cake Why so Heavy" spread very wide, such as Cake's "sky-high price", such as ethnic policy, regional discrimination, police affairs and other topical discussions, various factors superimposed, Cake on fire.

That's not enough. Like all internet explosions, when participating netizens reach a tipping point, "cake" is no longer a cake, and become a nonsense of the carnival, people through this topic to spread the carrier, competing to express their humor (or "spit"), the wonderful pieces of the endless: people are inherently dead, or feather, or heavier than cake; Obama announced that more than a trillion of national debt will be returned to China in the form of 200 Jin cake; You may be a rich man, but you will never be a genteel person, you can only be a nouveau riche. You never know what a genteel society is! If you must say that you are a high society, then I ask you: can you afford to eat cake? Cake Heng Long, a Catty forever, love her to send her two Jin cake bar, the universe's largest density of three objects are black holes, neutron stars and cake ... When these words became popular, a network myth was born.

"Cake" hot, is a typical "network memes (InternetMeme)" event, generally speaking, there are three characters, one is that all of its propagation process is spontaneous, without any coercion, and secondly, it is often not what they propagate, but rather they participate in the dissemination of the process itself; They tend to fade on the web as fast as they pop.

Recently, the "cake" event can be compared to the "Jiangnan style." This MV Melody is not beautiful, the so-called riding dance is also a lack of beauty, how will fire all over the world? Many people are puzzled by this. Obviously, if you continue to look for the reason from the MV itself, you will not get the result until 100 years. The answer is only in the "Jiangnan style", people are not for this MV dumping, but in the participation, dissemination and imitation to obtain happiness.

If only to participate in both to obtain happiness, and spread without paying costs, even if the spread of a pile of cow dung, there is nothing strange?

Sympathy is, these days, King Jay Chou also called on Chinese artists to unite, boycott "Jiangnan style", promote "Chinese style", support Chinese songs. What will be the end of this "Qin"?

Jiangnan style is not a song.

In fact, no matter "cake" or "Jiangnan style" is good, the above analysis is within the logic, but its "hindsight" nature is still difficult to deny. Because there is a problem the Internet has not been able to answer: the same characteristics, may fire up the hot spots hundreds of thousands, why the last real fire up only a few?

Where does the "first impetus" of internet explosion come from? No one knows. This is probably the charm of the internet, it is probably the "network fans" of the "fan", which is probably the collective wisdom of netizens.

Now, more and more enterprises began to attach importance to Internet marketing, trying to man-made "first impetus" to set off the Internet users to participate in the spread of the upsurge, even at the employment of a large number of the navy, but at least from the current view, has not found any significant impact of the "network fans" phenomenon is

However, "network memes", although not man-made, but can borrow. In my impression, to "network fan because of" the best use, can be mentioned is "cottage" clothing brand di Wang. "There are only seven real di kings in the world, collecting all seven pairs of Adi Wang to summon the Dragon" ... In netizens ' cynicism and mischief-like word of mouth, di Wang "broken" to meet the needs of the Internet users Ugly Entertainment and spoof psychology, the formulation of marketing strategy, incredibly a year net profit broken billion, more than Big Brother Li Ning. It is a model of "network memes".

There is also a recent hot in the "juvenile pie", but also because of story's "network fan because", in China's network of folk form a unique word-of-mouth spread upsurge. Incredibly box office than the United States, but also the world except the U.S. and China all the box office twice times, up to 53 million U.S. dollars, if the producers respond fast enough to quickly draw up the power of "network fans" strong marketing plan, I believe the results will be better.

The last thing to point out is that since the "first impulse" is not capable of reproducing, that is now the society of those so-called so-and-so phenomenon is its planning, So-and-so event is its hands on the many so-called Navy company's credibility can be imagined, they Ching for already have, in addition to the addiction of bragging, nothing but the strong momentum to more customers.

The power of the Navy, in the sea of netizens, how can you lift the waves? Many people do not understand this truth, such as the film season has some of the famous directors, but also borrowed the Navy to the website brush points, and become a scandal. But those who have good reputation in the network of movies, which is relying on the force of the Navy to push up, this is simply a blatant insult to the IQ of netizens.