Can bloggers make money by calling ads on their main phone?

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Zhou Ningning/Wen National Information Evaluation Center and the Internet laboratory jointly released the "2007 China Network Advertising Development Trend Research Report" that: Internet advertising is evolving into a new shape. The first generation of internet advertising is the portal advertising, is to show the main brand by browsing pay; the second generation is based on Google, Baidu as the representative of the search ads, Pay-per-click Ads, the third generation of new network advertising is to call pay (or call billing) ads, This is the next generation of internet advertising to tap the direction of huge cash flow revenue.

No matter how many generations of advertising patterns, I propose here that the third generation is not necessarily the direction of the future mainstream, but do not rule out the existence of this model can make money. Today, I saw an article, the content is: Future blog through the "call billing" This personal blog business model can make a lot of money! In my opinion, it is more difficult. At present, "according to call billing" mode after all launched less than half a year, the effect and vitality, now the assertion is too early. From the application industry, enrollment, beauty, home improvement, express and other service industries may be better, if so, the regional limitations of products, blog category nature, and dispersibility will be a big problem. In the future, these blog ads may be more integrated with E-commerce, and even with the life model, but each model of profit is not expected to do particularly big. Although each profit model has its own advantages, the common problem is the need to constantly enhance the user experience, which will determine the length of the business model.

The so-called telephone call advertising, refers to the intention of the advisory phone call to advertisers, advertisers receive a valid phone, they need to pay the corresponding costs to the advertising company, and then by the advertising company from the fees received from the 30–50% Commission to pay the blogger. In addition to statistics, the current number of effective telephone statistics standard is still a blank, blog main phone call to make money or the smoke and mirrors.

And I am more agree with Sina that kind of blog business model, published three quarterly earnings, blog business model for the first time to make money, its blog business in the quarter income of 1.6 million U.S. dollars, the chain growth of 60%, with the impact of personal blog more and more big, Samsung, China Mobile, BMW, Chinese cars and other big brands have started to put ads on personal blogs. Personal bloggers can make money, but also to the blog portal to think about it, whether to consider the amount of traffic + click Ratio to pay to the blogger a model?