Can successfully realize the network Word-of-mouth marketing

Word-of-mouth (Word of mouth) originates from communication and is widely used in marketing. is Word-of-mouth a marketing method? The answer is yes. Google is now the legend of the Internet, what is the development of Google? Word-of-mouth communication Yes, that's what I'm talking about. Word-of-mouth Marketing, the characteristics of Word-of-mouth marketing is that people feel good about a product or service, in their own feelings of products and services communicated to the third party, so that other people understand the product or service.

Because Word-of-mouth marketing is the use of mutual communication between people, and basically through friends, colleagues, relatives, students and other communication and communication so the credibility is very high, Word-of-mouth marketing the biggest feature is high credibility, if the network marketing personnel to use Network Marketing I believe that Word-of-mouth marketing is one of their main choice.

My definition of Word-of-mouth marketing is that "Word-of-mouth marketing is the business in the investigation of market demand, to provide consumers with the products and services they need, at the same time to develop a certain Word-of-mouth promotion program, so that consumers automatically disseminate the company's products and services of good evaluation, so that people through word-of-mouth understanding of products, brand building, strengthen market awareness, The end of the enterprise to sell products and provide services.

China Network Marketing expert Ms. Hou Ting "on the advantages of Word-of-mouth marketing and its limitations," the article put forward: Word-of-mouth marketing by insiders known as "viral marketing" because of the impact of its spread. Many entrepreneurs will find that products have a good reputation, will produce greater profit value. In foreign countries, there are many marketing staff to their research. Emanual Rosen, an American marketing expert, argues that "Word-of-mouth is all about a brand, and it is the total amount of communication between people in a given period of time about something (including products, services, companies, etc.)." ”

The so-called Word-of-mouth marketing is made up of producers, a person other than a seller, by way of an express or implied manner, without the processing of a third party, transmits information about a particular product, brand, manufacturer, seller and any organization or individual that is capable of associating such an object with information, changing attitudes, A two-way interactive act of communication that affects buying behavior. It can be simply understood as "passing the relevant information about the goods to the purchaser's family by word of mouth, friends and people in the work and life, so as to promote the formation of their purchase decision of a marketing approach, that is, word-of-mouth communication as a way of marketing, can be called Word-of-mouth marketing.

Word-of-mouth marketing is to meet customer needs, to win customer satisfaction and customer loyalty, to obtain positive word-of-mouth, and customers to establish a good relationship and improve corporate and brand image as the goal. In order to achieve this goal, enterprises should have a comprehensive and clear strategic deployment before Word-of-mouth marketing. In the formulation of Word-of-mouth marketing strategy objectives and positioning, need to take into account the customer's heterogeneity and the impact of risk, taking into account the positive and negative Word-of-mouth customer value differences, taking into account the long-term, medium and short term Word-of-mouth marketing strategy mix, taking into account the channel members, opinion leaders, media, competitors, The influence of customer and other factors. Through the exchange with the customer role, to form an executable, controllable, measurable and easily understood by the customer a Word-of-mouth marketing channel.

Through Word-of-mouth marketing, it is beneficial for enterprises to increase sales, reduce the cost of acquiring new customers, relationship costs and maintenance costs, so as to increase corporate profits. Thus, Word-of-mouth, Word-of-mouth Communication and Word-of-mouth marketing These three concepts have links and differences, can not be equated to use, more can not be changed at will, need to be based on different purposes to use targeted, at the same time need to accurately the Word-of-mouth marketing key customers to effectively identify and strengthen management.

For every business, Word-of-mouth marketing is always the cheapest and most effective marketing model. However, for less well-known brands, the realization of Word-of-mouth marketing is a little difficult. Now in the network Marketing era, as the most basic communication platform, the network can provide a unique word of mouth marketing conditions.