Can the global electronics giant's survival transformation break through?

The world's electronics industry seems to have entered the layoffs of the high season, once the scenery of the unlimited technology talent will now face the plight of the job. In the world's largest PC maker Hewlett-Packard announced 27,000 layoffs, the world's largest semiconductor manufacturer Renesas plans to lay off 10,000 people, the BlackBerry grinding fist wipe palm is expected to be another 2000 person, the Japanese Matsushita Electric Company also announced in 2012 years will be 7000 of the head office 50% of the News, The IT industry to lay off the momentum of the great attention of the industry.

Industry analysis, the global electronics industry is now a trend of differentiation, Apple, Lenovo, Samsung, Huawei, ZTE and other enterprises, even in a very unsatisfactory economic environment, can also show strong growth momentum, while other electronics giants, especially the Japanese electronics industry, the total fall, the global electronics industry a new round of reshuffle is inevitable. This is a kind of structural differentiation, not keep up with the change, but not the cost competitiveness of enterprises will be eliminated.

Poor performance electronics enterprise arm to survive

The slump in performance has put the electronics industry's jobs at risk. Last month, the Japanese giants concentrated on large-scale layoffs, Sony plans to lay off about 10,000 people a year, accounting for 6% of the total number of employees; NEC, which plans to cut 10,000 jobs globally in the year, has announced that it will start raising voluntary departures by July. Now the wave of layoffs is spreading. Last week Hewlett-Packard, the world's biggest PC maker, announced a 27,000 job cut and 10,000 of the world's largest chipmaker, Renesas, which is expected to cut 2000 last year on the basis of a 2000 layoff.

A few days ago, Panasonic announced that Japan headquarters cut half, it is worth noting that the downsizing integration is not the front-end production sector, and related to white-collar departments, such as procurement, quality management departments, IT systems support departments, and even research and development departments.

Layoffs are no doubt the financial losses of the protection measures, when Lenovo announced a big increase in net profit of 70%, HP, Dell respectively, the net profit of 31% and 33% of the sharp decline. Dell's share price plunged 17% per cent, and the market evaporated 4.7 billion dollars in an instant. Hewlett-Packard announced its new quarterly results, announcing a massive layoff plan for 25000~30000 employees, about 9% of the staff in California, hoping to save more than 3 billion of billions of dollars a year.

In addition to cutting 1, 20,000, the world's largest semiconductor maker, the company, has shut down 19 companies in Japan and commissioned TSMC to work, with a workforce of one-third per cent. Calculated, the former brilliant handset maker, who sacked its global workforce last July ——— about 2000 employees, the company will announce another major global restructuring on June 1, including at least 2000 layoffs, while the law chief is also running away, said a person familiar with the matter.

The electronics industry highlights whether the crisis transformation can break through

The growing tide of job losses in the electronics industry suggests that the global electronics industry faces an overall crisis and that a big reshuffle is inevitable and that the global electronics industry will enter a phase of substantial restructuring and reform.

Panasonic, for example, since the financial crisis, the company has introduced a variety of reform measures, such as the Panasonic electrician, Sanyo Electric acquisition After the integration, the lack of market prospects of plasma stop production, the profit prospects are not very good white electricity sold to China Haier. Today, Panasonic will be at the head office level of 7,000 employees to halve layoffs, all of these measures for Panasonic's strategic transformation to pave the way. From the company's strategic perspective, Panasonic is transforming from integrated home appliances to the field of environmental energy, personnel replacement, help absorb new talent.

Kin Jian-min, a researcher at Fujitsu Institute of Integrated Research, said the electronics industry, represented by Japan, was a major cause of the collapse, due to the "win in technology, the loss of business", and the appreciation of the yen, the high corporate tax, high labor costs, internal wrestling, and more personnel decision-making and so on.

And China's semiconductor industry Association KE in the media interview analysis, the world's largest chipmaker Renesas plan to lay off 10,000 people, marking the industry into a recession cycle. Ke that this is primarily related to the overall economic situation. Now that the U.S. manufacturing slump, the European debt crisis, the Chinese economy is facing a hard landing, and so on, all show that the global economic situation is not very optimistic. The semiconductor industry as upstream also will inevitably be affected by the big economic environment. Second, the semiconductor industry's technology evolution is relatively fast. With the continuous improvement of research and development, the requirements of enterprises to their investment will continue to increase, it will inevitably to the semiconductor enterprise capital strength, the ability to bear the risk of higher requirements. If enterprises can not withstand these pressures, it is easy to face elimination.

At the same time, Ke said, technology research and development of technology industry is risky, the technology and capital into, and not necessarily be able to achieve success, which is also a lot of science and technology enterprises are facing difficulties in their own reasons.

Academician NI of Chinese Academy of Engineering has also published his own views and views on the job losses in the electronics industry, and believes that there are some electronic industry giant layoffs, but the analysis can be seen, this is not a smooth transition of the traditional it enterprises. such as the Japanese electronics industry Renesas, Sanyo, etc., reflects the entire Japanese electronics industry in the impact of the new IT changes in the passive situation. This is due to the Japanese electronics industry basic research and application structure imbalance, in software, services, business models, etc., the role of the growing cloud computing, mobile interconnection era, can not adapt. As for HP, the problem is not fast enough; the BlackBerry is squeezed by two big mobile platforms, Apple and Android. Therefore, the downsizing of these enterprises cannot be regarded as the trend of the whole electronic information industry, they cannot represent the whole electronic information industry.

The author thinks, the enterprise layoffs is an extremely normal matter, this is the enterprise to have the bigger development to take one measure only, the Enterprise strategy transformation's normal move, does not need excessively the worry.

(Responsible editor: The good of the Legacy)