Case analysis and discussion on network popularization of Apparel Mall

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Online shopping mall more and more, and with the continuous deepening of e-commerce trends, online shopping malls are more and more profitable. So in this big background clothing mall Network Marketing is more attention. Today a little s and everyone casually chat under the network marketing of clothing Mall:

(1) Search engine marketing--the most popular way of network promotion

In Baidu, GOOGLE, Yahoo and so on to do free publicity, to expand the visibility of the site. The way is divided into: Search engine bidding advertising and SEO optimization two ways.

(2) Industry website Advertising

In search engine promotion at the same time go to Professional Apparel information class Web site ads. For example, in the Foreign Trade Clothing forum, I love my clothing fashion network, I love my dress network, as well as a variety of clothing brand information stations and other clothing to buy people focused on the site to do publicity, attract interested buyers.

(3) Network media cooperation

Cooperation between the media is a certain complementary advantages of the site between the sharing of resources to promote cooperation. With some well-known online apparel web site cooperation, respectively, their own apparel order display set up on the other site, so that users can find our products from the cooperation site, to reach sales.

(4) Third-party network platform advertising

Through the third party network platform promotion, can save manpower, material resources, financial resources, the effect is more obvious.

① News Marketing-Promote the popularity of the mall, enhance the trust of buyers;

② Narrow Network advertising-oriented advertising

Narrow the report through the analysis of Web content, identify the location of netizens, according to our requirements set, the ads targeted to more than 4,000 sites targeted customers. The use of this model can effectively save advertising costs and improve advertising efficiency.

The launch process is as follows:

(5) Use of network tools to promote---auxiliary promotional tools

① News Mail Group Promotion

Can be in the clothing mall site to add mailing list function, every visit to the mall, the mall to provide information of interest to users, after joining the mailing list, you can receive the mall on a regular or occasional mall to create promotional information.

② blog, BBS, QQ publicity

Use of blogs, forums and QQ chat tools for publicity, in the appropriate release of the parent-child loading information, or customers after the purchase of the feelings, the theme to attract, Word-of-mouth marketing way to guide users to visit the site.

③ Website User Experience optimization

Web site to enable the flow of statistical analysis system, the Web site traffic analysis, scientific grasp of their own website user needs! Optimize the adjustment of the site column, as far as possible to meet the visitor's requirements, so as to maximize the attention to attract visitors to the rate of change, to achieve the practical effect of publicity, into the

CI Propaganda of ④ website

The website uses the unified CI image, in the webpage design, the website symbol, and the daily use product unifies the CI design, not only in the image unification, moreover the brand image will flow like the advertisement to the society.

The above is just a little s. summed up the clothing mall Network marketing promotion of the generalized process, but different clothing brands have their own "personality", no matter what kind of media marketing activities, should be combined with their own product characteristics to refine the "personality" to enlarge the promotion, so as to receive good marketing results.

The deeper Level clothing mall marketing strategy discussion, welcome to add a little s QQ 340557465