Case study on the influence of brand in SEO optimization

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We see that such websites as A5 and Taobao have positioned a brand image in people's hearts. Treasure Trading, first we think of A5, online shopping, we think of Taobao, why we will first think of them, this is the role of the brand.

What is a brand?

Baidu Encyclopedia explains this, a brand is an intangible asset that brings the owner a premium and adds value, and his carrier is the name, term, symbol, mark, or design and combination of the product or service of the competitor, and the source of the value added comes from the impression of the carrier in the consumer's mind.

For the impact of the domain name on the SEO, engaged in SEO friends should know that Google's penguin algorithm before, the domain name contains product keywords or company brand name on the keyword ranking is to promote the role of the Penguin algorithm, although the domain name contains keywords on the impact of SEO weakened, But you found in google search, those domain names contain keywords or will be ranked in the front. For Baidu is the same truth, the following an example and you say.

Millet to do low-end mobile phone is very many people in the industry surprised, its red-meter mobile phone on August 12, and the LEI with the iphone method, the choice of QQ space push product information. Today found a website 7 months time, Baidu weight reached 4, really not easy.

Look at its domain name just know, is red meter of the phone pinyin. And when you look at its Baidu source will know, are red rice mobile phone, red rice These several key words come over. The following figure.

Then, let's say the Baidu index of these words, we see that the word red rice began to rise in July, and this month unexpectedly reached more than 70,000, unimaginable, this is also the role of the brand.

And the red Rice mobile phone in Baidu search, this site is on the first page. As for this domain name will be who, look at the record information everyone will be clear, but certainly not millet company, in found unexpectedly is a do Taobao guest, navigation down a component promotion. But why this person will register that domain name on that day, perhaps is accidental, but perhaps is other reason, the concrete reason we also do not think, take this website to say, we see, the brand to SEO function really very big. This is why some brands do not have to do to optimize the flow of Baidu is still very large.

Therefore, the author thinks, the domain name contains the brand name or the product keyword to the SEO optimization function is has certain function, therefore the SEO speculation method Some people said, may cater for the user to enter the large-scale website error to register similar domain name, can intercept some traffic from those large-scale website to come over, But I suggest that you do not do this, the user experience is not very good, you can imagine when a user into the site is not what they think of what it would be bad. But the domain name contains the brand is still very useful, the above example illustrates this problem.

Finally, this article from the Shenzhen Garment Factory szfzcj.com Original, reproduced please explain the source!