The rapid rise of electronic commerce has disrupted the layout of the sales pattern of home appliance enterprises, and the traditional sales channels have become weaker in the direct competition with the Internet. Speed up the use of the Internet, through the creation of their own electrical goods card market card position, as many home appliances enterprises to deal with the development of a new era of breakthrough, "cat" came into being.
"Cat Guest" operating company is Guangdong million home Music Network Technology Co., Ltd., the company solely by the Guangdong million Le Gas Co., Ltd. Holdings Limited. Cat Guest brand related leaders said, "Cat Guest" is an independent Internet appliance brand, and "Million home music" brand is parallel, unrelated, the main operation is water heaters, kitchen electricity, household appliances, such as kitchen and bathroom products network sales. But the core technology and industrial design of its products are based on many years of technology and design precipitation.
User-focused cat guest focus on user experience
The head of China Household Appliances Business Association believes that internet thinking is the "open, equal and cooperative" mechanism of the Internet, embodied in the spirit of "customer-centric", and reengineering the products and internal processes, thus laying the ecological circle of intelligent household appliance industry under the background of Internet popularization.
"Cat" is what, is small meat, or Meng Meng? Cat Guest brand related official said, "Cat" represents the fashion, exquisite, fresh, friendly, simple attitude to life. As a young brand, at the end of research and development services, cats will rely on the superior company's strong technical research and development strength and perfect after-sale service system. At the end of the communication with the consumer, will be through the cat, Jing-dong, suning and other online shopping platform, and 80, and those who live in the urban struggle of the 23-35-year-old young white-collar, civil servants, cultural workers close contact, patiently listen to their voices, attentively develop the products they need, In order to meet the needs of cats and a group of people eager to healthy and happy, fashionable and fresh family life experience.
Industry analysts pointed out that the home appliance has gradually adapted to the changes brought about by the Internet, the line under the dual brand layout, the two lines, the effective product, channel, logistics, services in tandem, the formation of a common win and the new normal development.