Changzhijie: The choice of Level two directory and level two domain name based on experience

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Believe that the webmaster are in the level two directory and two domain name of the choice of tangled up, although such as Zac some SEO leaders have analyzed the level two directory and two domain name in the search engine eye difference. But the conclusion of practice is often and the theory will have some discrepancy, the author has also been entangled above, and has experienced by the level two directory to two-level domain name, and then by two-level domain name to two-level directory and two-level domain name combined with the process. Share some of the conclusions of the process today:

In the early days of the show, and a large number of webmaster like I chose to use the structure of the two level directory, after nearly a year of development, the first page on the various keywords in Baidu has been a good ranking, but the use of level two categories of the column page is still very few ranked before the situation. Later, with the content of the site I decided to use the various columns are two-level domain name, and the level two directory using 301 redirect to the corresponding level two domain name, this process I would like to compliment Google, Google for 301 of the response is very fast, in less than 3 days has basically realized the transfer of weight, But Baidu knows one months later to gradually complete the transfer, however, after a period of time these two domain name rankings really surprising, using the two-level domain name columns have been ranked, I think these rankings if rely on a two-level directory is difficult to do up, the site's traffic also a lot of a big. But the last, such a situation lasted less than three months, I found that I usually update less than the column gradually snapshot lag finally even no longer be Baidu index, and those updates more frequent columns or keep the rankings, but there is one thing that I can not bear is that These use the two-level domain name of the column page and content page does not seem to pass the weight to the home page or said less transmission, the result is the ranking of the home page gradually reduced, in Baidu search site: There are only a number of feature pages, so close to the theme page of the first page transfer station weight is obviously insufficient to maintain its ranking.

Finally after analysis of some SEO done a better site, I decided to the site of the different columns, some of the key words related to the homepage and updated less frequent columns to reuse the two-level directory in order to pass to the home page more weight, And those with the home page keyword correlation is poor and updates frequently the column continues to use two level domain name to maintain it in the search engine independence, because has just made the adjustment, the result how is not very clear, the result comes out then to share with everybody.

Second-level directory and two-level domain name selection recommendations:

1, from the search engine to give the initial weight, the initial weight of the two domain name is two-level domain name can not match, that is, two-level domain name than two-level directory has the inherent weight advantage. So if each column is not related to the main keywords or use two-level domain name easier to get rankings.

2, from the content construction aspect, the general, a website's scale is bigger its homepage has the weight to be higher, but uses the level two domain name will cause the website scale The division, also formed many independent websites, but each website's scale is very small, And if some columns you update not frequently, search engine will think that this site content update will gradually decline to its right to the last not included, so it is recommended that the size of the site as far as possible to use the two-level catalog results to expand the scale of the site to play a scale effect.

3, if there are some columns and the main station is really poor correlation and update also enough frequent words can let it use the level two domain name, other columns continue to use level two directory structure.

Introduction: Changzhijie, engaged in website construction for many years, nearly two years of SEO experience, mainly engaged in the optimization of female website work, is the main operation show female network, this article by the http://www.kekemw.cn/feeds, if reproduced please specify the source!