Channels and unspoken rules for app promotion

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Now with the expansion of the mobile Internet, app has become a hot spot, whether it is the enterprise station or personal software, will spare no effort to engage in an app to occupy a place, so, now the Big app platform update every day is a lot of, then how to let their own app from many mobile applications called hot, Or even the top three of the long list? The IT Pioneer Forum tries to try from the following perspectives.

1 App Store/Application recommendation website Application Store:

The application platform is of course needless to say, in the application platform, including hardware developers (Appstore,ovi, Google Play Store), software developers (Android market,windows Mobile Marketplace), network operators (mobile MM, Sky wing space, Wo Store), independent stores (Android Market, OpenFeint), and some of the consumer applications platform (Amazon Androidapp Store) submit applications, and then find some large, demanding platform for the start of the event. The IT pioneer forum has searched for some of the mainstream platforms.

The current domestic several major application market:

Hardware Developers store: Lenovo Application Store, Huawei (Huawei), network operators: Mobile MM, telecom Sky wing space, Unicom wo store;

Independent stores: Android Market, Android Market, Jifeng Market, 91 mobile phone assistants, Baidu mobile phone assistant, 360 mobile phone assistant, Tencent mobile phone assistant, love Rice software store, excellent billion market, handheld application sinks, Android Market, Android Market, open Shop, N multiple markets, Android star, Anfeng download, Force fun Android Market, Millet application Store , playing app stores, gaming apps, and more.

2 Mobile phone pre-installed software

This may be both channels, but also to burn money, we often see a friend on the internet, "curse" unscrupulous mobile phone manufacturers to mobile phone installed a lot of useless software, or even the software, this is pre-installed software caused the curse.

Pre-installed mobile phones are paid to mobile phone manufacturers, operators and mobile advertising alliances (such as Huawei, telecommunications) to do the mobile phone software pre-installed, its shortcomings: higher costs, preinstalled qualifications more difficult to obtain. Advantages: High downloads, high conversion rate, this rate of conversion up to 25%

3 Content Marketing Promotion

This channel may be more like the traditional channels we often do, including forum promotion, soft writing submission, etc., to improve the application exposure rate.

Disadvantages: High difficulty, high demand for resources, and some higher cost

Advantages: Can improve brand exposure rate, accelerate brand development

4 Put online ads

Advertising in the ad league or with other related sites advertising exchange, resource swaps, traffic exchange, such as hard wide, search promotion, rich media, Cpa,cps and so on.

5 SNS Social Platform

Including Tencent, Sina Weibo, happy net, Renren, QQ Group, micro-letter, two-dimensional code, such as SNS loop polymerization, soft push mobile phone applications.

6 Development Network version of mobile phone application

The development of a mobile phone application software network version, which is conducive to open the smartphone platform outside the product sales. Integrate mobile and web channels. Of course, the personal sense of the starting point is relatively high.

7 Download Station Promotion

Web download site publishing applications, free, high coverage, this is not necessary to say, including browser ads, which are not to mention the app promotion channel.

8 Integral Wall Promotion

The "integral Wall" is another new type of mobile advertising profit model, which is provided to the application developer by the third party mobile advertising platform, in addition to the "Advertising strip" and "spot advertisement". The integral wall is billed according to the CPA (each action cost, costs per Act), as long as the user completes the Integration Wall task (download installation recommended high quality applications, registration, filling, etc.), developers can be divided into proceeds. Application of high quality, integral wall activation volume application can apply for the cooperation of rice application, signed cooperation agreement, can increase the proportion!

The CPA unit Price according to the advertisement price, the advertisement price is high, the unit price also will be higher. Including (http://m. Baidu。 Com/s?st=10a001&tn=webmkt&word=%ca%d6%bb%fa%d7%ac%c7%ae%c8%ed%bc%fe%c5%c5%d0%d0&f=web_alad_5) : Taobao mobile applications, Rice earn, mobile phone money, 58 points, 91 gold, QQ mobile phone to make money, make money, the city to earn, fly

9 Web End net earning class website

In order to avoid advertising suspicion, here to save some well-known web site, we can search the site and then find a variety of cooperation.

10 Database Promotion

This includes: SMS, mail, corporate QQ and so on. Short message to share the following key points:

Content is straightforward, but it's best to incorporate the following 5 points into these dozens of words:

1. Seductive words

2. App Name

3. Unique Benefits

4, Download the connection

5. Hint forwarding

11 SMS downloads (e.g. 12114 channels)

Download mobile app by replying to a text message

Package Discount Sales Download

With the relevant enterprises, stores to cooperate, packaging download sales, such as downloading a certain preferential

There are some channels for app promotion, and the following it Pioneer Forum collects some unspoken rules about app promotion.

1, about the starting:

Pea pods, 360 mobile phone assistants, millet and so on each month can apply for a free starting opportunity. The starting contact is their operator. Specifically, when the first start, to have a reasonable and polite section, appropriate for the operation of the market to think about, let everyone do things easier. Currently in contact with the operation of Pea pod is relatively nice, but more busy, generally is to send e-mail confirmation, Android Market and Millet store operation is also very good, 360 hands to help the operation is busy, are young girls, can haoyanhaoyu coax. Baidu's starting need to fill a pile of rules and regulations, according to the rule of the good. It's best to make an appointment a week or more earlier, or it's probably not scheduled.

2. Some free available resources:

Such as pea pods can apply for high-quality applications, but also can apply for product design award, if the application is successful, you can also get a certain recommended bit. 360 mobile phone Assistants will often do some activities, with the operation of a good relationship may also be able to rub.

3, the Product privilege function:

The Product collection value-added service charge function free of charge to the market, in exchange for the market's advertising recommendations. This is a compromise approach in the absence of a sufficient budget, equivalent to a resource substitution with the market.

4, about grasping the bag:

Through the DA ' an Zhuo market, will grab each other bag. If you do not update a particular market in time, the market may have other channels of the installation of the package directly, which will cause your data problems. The first of the channel data may be high, and the grab bag of the market will show a downward trend. How do you judge the effect of the first start? It's about comparing the amount of the total to the number of the initial channel.

5, about the app in the application of mutual recommendation:

Which is called the change of quantity. Recommended in the application, if the position is relatively deep, and the other side of the user is small, basically will not have effect. Unless it is that the user size of tens of millions or even billions of apps and location is more obvious, can have effect, or almost will not effect, do not talk about energy in this piece.

6, on the exchange of resources:

There is a resource interchange situation where you can act as an intermediary, using asymmetric information, mutual conductance, for example, you contact A and B two CP, then let a recommend B, let B recommend you, and you recommend a. Through these back and forth resell, you may earn a bit of difference. It takes a brain to do this, and it sells cute little girls. You can still make a fortune by pouring it down.

7. Data analysis

When it comes to operations, it cannot be said that data analysis, if there is no data support, to talk about operations is nonsense. Only can see the daily data, monthly data, can have the reference, can be targeted. In general, each market needs to be packaged and uploaded separately, but the current store distribution, you can choose the important store package upload, other channels can not be separately packaged. In general, the most commonly used statistical data are added daily, day registration, channel distribution and ranking, equipment distribution.

8, about the brush volume and brush comments

Now there are a lot of brush volume of the Navy, you can put your download in a certain market to brush up, and then improve the rankings to get more exposure. For this or a careful attempt, do not brush too clearly be off the shelf, it is not worth the candle. Comment I went to think can be appropriate brush, but also not too much, it is best to hand brush, brush some praise, you can increase the probability of downloading.