Characteristics of micro-films and network marketing promotion

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In addition to being a kind of emotional marketing model, micro-film is a supplement to traditional marketing mode. A good advertising micro-film is the first to be a memorable film, followed by a refreshing ad, and finally focus on the attributes of the implanted product. Micro-film has opened a new business model of video advertising, but also means that China's social media pattern has a strong black horse. Do network marketing to promote friends know this--"can use the picture without words, can use the sound without pictures, can use video without sound." Because the video has the strong dye, the form content is diverse, the wanton creativity and so on characteristic, therefore is the most direct most easy to impress the Netizen the way.

Before entering the network marketing promotion, the micro-film must go through the market and make these two big links. Must understand the market first, can make the quality movie according to the market system, the micro-film in the process of making the most easy to ignore is superfluous, irrelevant plot influence quality story. In my opinion, the core of micro-film should have two, one is a good story, the second is the brand experience. Compared to other traditional ads, an excellent micro-film to the network to Excel, must pay attention to the overall story of the construction, the film to express the brand and emotional appeal point can not be directly displayed in the picture, preferably through the story of the narrative to convey to the audience. The micro-film on the network is no longer in the traditional theater, to have the network characteristics, that is to cause netizens curiosity and exploration, the ultimate goal is to allow netizens to participate in interaction.

Micro-Film Network Marketing recommendations do the following points.

1, each of the micro-film before the audience can not obtain effective information, that is to see what type of film before, do not have a promotional highlight of the language, the audience can not effectively grasp the eyeball before viewing. It should be based on the characteristics of the film and add some of the characteristics of the introduction of the phrase.

2, the launch platform must have interactive. Be sure to let the micro-movie move up and interact with the audience. Recommendations are targeted first in the mainstream of video-type sites (such as potatoes, Youku, PPLIVE, exotic arts, etc.) on the launch, video clarity must be high-definition. Then interact with netizens on popular Weibo and social networking sites. The recent micro-film Network to promote Cadillac's "Hair-trigger" is a success story. Cadillac official Weibo the number of video forwarding is more than 20,000, the number of comments more than 3,000.

3. Micro-film follow-up precision marketing. When the micro-film for a period of time to achieve a certain response, should be combined with the tourism activities in Qionghai follow-up image publicity, such as micro-film follow-up, the protagonist meeting and other activities to enhance the impact of micro-film in the public, so as to achieve the effect of publicity.

Consulting qq:641522628 Hainan Network Marketing article author: Wu Xiaozong blog Address www.wuxiaosong.com Sina Weibo Http://weibo.com/asongzi