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by Shanghai Jinbo Luo Computer Cartoon Design Co., Ltd. produced 26 animation "Examinee Home" is about to be completed at the end of the year. The film total investment of more than 5.4 million yuan, and received 2005 Shanghai Cultural Fund Investment 1 million yuan, this is the first private cartoon enterprises in recent years received government funding. Yesterday, Jinbo Luo project leader Chen to "daily economic news" revealed that "Examinee House" next year's national issue channel problem has been basically solved. At present, the company has launched the "Examinee House" protagonist Lin Night a series of QQ and MSN expression. Through QQ and MSN expression Spread, has become animation company for animation image promotion of an important channel. Insiders said: "QQ and MSN official expression position may even be used as a gold advertising resources for auction." "
according to the introduction, "Examinee's Home" tells about in the college entrance examination period, the student and the parents two generations of people all sorts of funny life pieces. The total investment of the film amounted to more than 5.4 million yuan. Kimpolo from last year's creation of "Examinee's Home", the end of the year is about to be completed, and next broadcast. Chen has said that the film is expected to be in at least 300 television broadcasters to cycle and recover about 5.7 million yuan, audio-visual products one-time authorization is expected to recover 700,000 yuan, SMD advertising is expected to recover 800,000 yuan, the early advertising integration and dissemination of the sponsorship is expected to 800,000 yuan. In addition, the media licensing includes mobile TV, video-on-demand VOD, MMS, ringtones, estimated to be recycled within a year of about 450,000 yuan, derivative products authorized to reclaim about 600,000 yuan. It is reported that the company is currently the "Examinee's Home" broadcast for the early promotion, which QQ and MSN expression has become one of the important promotional channels.
and Kimpolo like, more and more domestic animation companies, QQ and MSN Chat expression as the image of the animation to promote the important channel. At present, the Shanghai animation company many original anime image, such as blue snow digital green bean frog, scavenging animation of the little broken child, magic-dimensional digital tears, nine peaks, such as the digital Monkey, are based on their own animation image produced a series of QQ and MSN Chat expression. Through QQ and MSN user's mutual "facial expression question and answer", these anime image also quickly by the user is familiar with and likes.
"A chat expression in QQ or MSN can occupy a good position, for the expression of rapid, large-scale transmission has an important role." "An industry insider told the Daily Economic news:" The animation companies that are now providing QQ and MSN with cartoon expressions are unlikely to receive royalties in this respect. For these companies, no advertising fees for QQ or MSN has been good. "" A successful QQ or MSN Chat expression, coupled with appropriate offline publicity and promotion, you can make a cartoon image quickly in the country, thereby benefiting the relevant cartoons and derivative products. (Reporter Kang Bingjun)
