Cheng: A brief comment on SEO as art rather than technology

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I inadvertently read an article on the Internet, the language is popular and interesting, but also let me see a phenomenon. Indeed, now the SEO workers and think of it as a "technology", and this "technology" is all day research search engine algorithm, I would like to write an article "" SEO optimization "ridiculous interview experience, next time to talk about the basis of SEO," the interviewer, Like to ask some questions about search engine algorithm death, the most ridiculous is, ask it, but also ask not fine, ask the question itself have problems ...

Let's take a look at the article I saw here:

I am very sad to tell you seo hard-working workers, SEO is not a technology, it is not the accumulation of experience, it is an art, a culture or a culture of another way of expression. Oh, why do you say so? Look down:

First of all, we have to understand one of the most basic problem, that is why we want to SEO? Do we all have nothing to do to ponder the algorithm of the major search engines? AH ~ NOT!!! What is that? very simple, in order to let more people know us, understand us, so trust us, and finally with our business cooperation.

This is our ultimate goal, but now it is a pity that everyone treats it as a technology and works as an experience. Too funny ~ ~ ~ We know that the programmer's work object is technology, SEO work object is technology? No, maybe it will use technology or skill, but its ultimate goal is not technology. This is essentially the difference.

We can only go further down if we understand the nature. So what is it? Its ultimate goal is to be a netizen, a customer or a potential customer. Since is the Netizen is the customer, then we should put the landing place on the human body.

This is the key to SEO is difficult to do, because the technology is dead, you write a program, coding a piece of code, as long as the normal operation, it can not have other changes. And people are alive, this is why it will not stop changing, but as if nothing has changed, in the end we will always be passive. Night and night to observe IP traffic, their rankings.

Oh ~ ~ often just went up not long, and down again. Hey, seems really stays, as if we can never understand its change trajectory. In fact, this is very simple, is our thinking into a misunderstanding, we should not be pondering how to change the search engine, but should study why it will change, what is the cause of the search engine to keep changing.

So, let's see who the search engine is serving, obviously, it can't be divorced from netizens. Therefore, its service object is the Netizen, is the person. It should be presented to the vast number of netizens friends a very impartial and authoritative search results. Just now we said, SEO clients are also people. Oh ~ ~ is not very skillful. Both of them are serving the people, and now we can only "axe" from them?

It took a round to get to the bottom. That is to study people, that is, marketing to grasp the psychology of people, so that the right remedy. In particular, we Chinese, and Westerners think completely different, we want to do the Chinese market, we have to understand the Chinese people. What is the mentality of the Chinese people? said he was complex, very complex, said he simple, and very simple. This is also the beginning of why I say SEO is not a technology, but an art. Unfortunately, we have too many people, the region is too wide, different groups have their own different cultural background, lifestyle, and behavior style. Let's say everyone knocks on the same "key word". For example, "Once Cang shipwreck for water", some people want to know its literal meaning, some people want to understand it is who said, some people want to know why the author said so, say this sentence behind is what. Wait a minute ... Therefore, the analysis of key words is enough for us to study well. But here's a prescription for centuries, and that's human nature.

Either before, now, or in the future. Only human nature is eternal, only human nature will never change. Only with insight into human nature, insight into the ability of people, can always grasp the psychological, can always remain invincible. As for some skills, the method, like a tree on the foliage, will continue to expand, constantly growing.

You'll never catch it. And the roots are never changed. Our ancestors said, "ça" as long as the fundamental problem solved, all the problems are very simple. Zhu Xi, the famous scholar of Southern Song Dynasty, has been learning for a lifetime and can only send out a kind of "ask the canal where it is clear, for there is flowing" sigh! Visible only Benlee can Tao.

Therefore, the best optimization is "not optimized", to maintain a most natural state. Man, Law, Heaven, Heaven, Tao, Tao Nature. Because you don't move, you don't move. Do nothing, of course, do not rank, do too good, and often is considered to do the cheating (naturally will be k off). Oh, it is a dilemma! So I started to say that SEO is an art. Because it is art, we can not pursue "excellence", can only follow the "Tao Nature". Tips: This article is the network marketing _ Road remote original, want to learn more about Network Marketing experience knowledge Please search "Network Marketing promotion Road Remote" reprint, please keep this copyright information.

The article to this will come to an ending, in fact this article also should be SEO industry i have heard the word is "seo the highest realm is not to do SEO." Have you ever seen Sina, Sohu, Tencent net this already have own brand of enterprise do seo? Don't they have a "top player" in this area? Oh, one of the reasons I do not analyze, this believe that the dry network marketing promotion people should be able to analyze the one or two.

My personal point of view is: Dry seo is the most taboo is always to study the search engine algorithm, which will let themselves into trouble, will fail, the search engine algorithm will be updated with its regular changes, so you seoer must seize the core unchanged things. Of course, to see things can not be too absolute, research search engine algorithm is not wrong, after all, you are targeting search engine optimization, is the so-called enemy, can be victorious, but everything needs a degree bar. Although I do not fully agree with the above article's point of view, but the article also has many can let a lot of seoer draw lessons from the place. SEO terms, it is hoped that the use of this article to let some seoer out of a dead chain.

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