Cheng Cheng Tong: from the network company promotion Department's work plan to see the promotion work

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Publish this article, no purpose, just want you through such a plan to study the work of website promotion, but also to find the author's shortcomings and their own shortcomings.

At present, the City Tong (http://www.cctgood.com) Web site development has come to a bottleneck, break through the past, natural, and right is the spring, and if this stop before, face is our winter. In the development of the Web site, the promotion of the formulation and implementation of the strategy is related to the overall visibility of the city's website. In this respect, I personally set the following plan, and look forward to the spring.

The main work is as follows: First: Website information update and input. II. website Error response and submission. Three: Each link (including links) The establishment of the blog. Four: The external advertising of the site and external publicity. Five: Website specific keyword tracking. VI: All the measures conducive to the promotion of City pass.

The specific focus of the work is as follows:

One: Website information update and input. The pursuit of perfect information, as far as possible to carry out false original, to achieve information and the same day the Internet information of a highly synchronized combination. What is the latest news, we will release it, and bring out their own characteristics. Currently published daily information in about 40, Baidu engine included in the number of 970, Google included more than 58,000. Only from this analysis, pseudo original degree also in the improvement, not only the title and end, but also try to achieve content changes, without altering the original context, to achieve the news report on the other side. Strive for two months Baidu included doubled

Second, the website is wrong to look for. To the user experience primarily, but also to conform to SE's habits. So the more to strengthen the wrong search, to try and conform to SE and vistors habits.

Third: The cultivation of the outside chain. The next step in the cultivation of the outside chain focus on the following three parts. 1: Blog. To build a large number of blogs, frequent updates to attract the attention of SE. At the same time, in a natural case, insert the site link. 2: Soft Wen. The original of the soft text is more conducive to the inclusion of SE, while long-term soft wen will give se a mind-set, will think that the station's information often original. Efforts in the week two soft Wen, all about the Internet. (stationmaster Many, reprint quantity is big, propaganda area is wide). 3: Links. The link exchange aspect has not mentioned the important position previously, the next step focuses on the attack. Try to complete 3-4 high-quality links in a week.

Four: Advertising and external publicity. In this regard, we do not occupy any advantage. 1: We have no relevant advertising experience, 2: not good at grasping the psychology of Visitors point ads. The next step is to focus on the study of advertising and the summary of the effect of external publicity. If the actual combat, will be better.

Five: keyword tracking. Starting from mid-May, the website began to be the key word. So far, some words have had a good effect, but some have not yet ranked, the reasons for the following 1: The word is not reasonably prominent under the page. 2: This page of the merchant information is not practical, but also does not conform to the title of propaganda. 3: The word is located in the layout of the page is limited and other reasons. There are many reasons for the low ranking of keywords, the next step requires us to communicate with the Department of Marketing and technology more in-depth, more optimization and refinement of the business, but also on the page more to achieve some improvement.

Vi. other promotional propaganda. such as to some local forum propaganda, QQ Mail sent.

Above that is my next step work plan!