China Dragon Group Food website Promotion Strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Hualong face, see every day", this catchy slogan is known to all ages. The introduction of this brand, is the Hebei Hualong Group. The group is based on the production of instant noodles, the country's largest two-state enterprise group, now covers an area of 400,000 square meters, total assets of 1.3 billion yuan, a total of more than 6,600 employees. At present, the group annual production capacity of 360,000 tons, production and sales ranked among the top three in the same industry, is very dynamic and development potential of the national food industry main force of instant noodles. How to use the advantages of the Internet to enhance corporate image, enhance the competitiveness of the group, and further expand the market, is the Chairman and President of the group Fan focus on the issue. Thus, the group successfully registered in September 99 Hualong Group's International Domain name (hualong.com) and domestic domain name (hualong.com.cn), and in September 99 began to build Hualong Group website, produced in English two versions, a total of more than 70 Web pages. After 3 months of preparation, Hualong Group website officially opened in January 2000, into the trial run stage. Next, the group carried out a great effort to promote the work:

1, in order to make visitors more convenient and quick to retrieve the information of the website, we have registered with more than 30 important Chinese search engines (Sohu, Chinese Yahoo, etc.) and more than 300 English search engines.

2, in related to our typical websites, such as People's Daily, China food circulation network, Yan Zhao Information port, China's commodity trading market and so do a lot of publicity;

3, with the traditional media publicity, in the TV ads, business cards and other traditional media planning to join the corporate Web site publicity, a variety of promotional corporate websites, improve the visibility of corporate websites;

4, with China food Circulation Network, food Business Network, Hebei window, Xingtai information network, such as exchange of links, to improve the number of web site visits; Through the traditional media and the new Internet media complementary propaganda, Hualong successfully set up the corporate website image, so that more people, especially foreign visitors can understand Hualong group and Hualong products.

    website soon opened, there will be Hong Kong, the Philippines, Malaysia and other customers to send calls to inquire instant noodles ordering matters. Domestic business to instant noodles advice and orders are pouring in. And the widespread use of e-mail, not only greatly reduce the cost of international trade, but also to the communication time to the minimum, efficiency greatly improved. After the website is opened, the suggestion, consultation and complaint from all sides are also continuous. The internet has become a bridge for the Chinese dragon to talk directly to consumers and merchants. Thus, Hualong can be quickly perfected and improved. In addition, the opening of the website for Hualong group to add fresh blood opened a trail. The successful erection of the website, increased the outside to understand the window of the enterprise, let more people in the enterprise website familiar with Hualong Group, understanding Hualong Spirit and Hualong corporate culture. So in just a few months time, there have been hundreds of candidates want to join the cause of Hualong. From the site opened less than 6 months, the number of visitors has reached more than 6,000 people. Hualong with the Internet, successfully opened up a new sales model, network management has become a breakthrough in economic growth of enterprises. Hualong has thus become another example of the use of Internet development by traditional enterprises. In the new way of the Internet, Hualong took the first step, we still have a lot of things to do. In the future, we will vigorously strengthen the construction of enterprise Internet, and constantly improve the management of corporate websites, so that the Internet for enterprises to inject more powerful vitality.