China sees media to create new field of group buying website marketing

Since the beginning of 2010, Groupon has been successfully replicated in China, to the recent Groupon's high peer network in the Chinese market, "buy"-This new Internet application is profoundly affecting the Internet life and consumption patterns of Chinese netizens.　　According to industry analysts, the current group purchase site is facing the "national group buy" the huge market space, on the other hand, and bear the "Thousand Regiment War" under the brutal fierce market competition. Data show that at present in the Chinese market into a certain size of the group purchase site has reached more than 3,000, and in the near 3/day new speed of rapid development. How to stand out in the "0 threshold, Low-cost" large group buying camp? How to break the shackles of traditional internet advertising and quickly occupy the commanding heights of brand marketing? -This is the development proposition that the group buying enterprise is not stable in the market pattern and the industry is growing rapidly.　　It is highly concerned that the recent mainstream group buy brand to the public transit subway mobile TV as a brand of innovative communication channels and to achieve excellent results, precision became a "thousand Regiment war" after the new trend of marketing communications. Propagate object: I only see you in my eyes the high correspondence of mobile TV audience and group buying people according to the "2010 China Online Group Buying market research report", said civilian/clerical staff "and" in school students "constitute a group purchase consumption of the main crowd, two large groups of users accounted for more than 42% of the group; according to Ctr 2010 public Transit subway television audience Research report shows that the main audience of Chinese media transit Subway mobile TV is "General Staff" and "General Staff" mainly, coupled with "students" crowd, public transit subway TV audience of nearly 60% are the most mainstream consumer group. This shows that the outdoor mobile TV audience and online group buying crowd there is a very high degree of agreement (see below).　　Such a high degree of agreement, for the flow of data for the core development of the site group, the Chinese media transit Subway mobile TV is undoubtedly in the dissemination of the channel must be occupied. Time to spread: when I think of you "the last kilometer" of the ad interception effect as the marketing leaders Maozhong, "said marketing is a game", and for sales as the core value of the purchase site, the promotion of advertising "to promote the purchase rate" is to win the "game" key cards!　　Therefore, the group purchase of advertising not only to find the "dissemination of objects", but also to accurately grasp the advertising "time to spread" to the surprise. According to Iris Consulting research monitoring showed that in the Internet form of group buying users, "Morning 08:00-10:00" and "Evening 21:00-24:00" is the peak period of Internet users to view group buying information; It is noteworthy that the above period is the urban white-collar in terms of the change of passenger life track. Just get out of the bus to the workplace or home "time!" In other words, the Chinese media public transit Subway mobile TV to become a consumer purchase before the "last kilometer" of the only advertising audio-visual media! Broadcast with traditional internet or TV advertising sets, the subway mobile TV has a strong advertising interception effect, which affects the consumer's actual purchase decision deeply.　　Especially for group buying sites to attract ultra-low discounts, at the same time a very life-oriented products for sales-led, in China as the media bus mobile TV publicity will truly "see-think-action" of the perfect consumption-driven model. Dissemination of efficacy: I want to fly higher beyond the simple brand spread of the "distribution" channel at present, the group purchase site in the Internet, television, waiting, car body and other media advertising is basically the brand level of advertising dissemination. Public transport subway mobile TV deep "embedded" consumer life chain, the media attribute innate with a better promotional, for group purchase advertising has other conventional channels do not have the dissemination of advantages. In addition, by means of wireless signal transmission technology, Metro Mobile TV can achieve the real-time program advertising transmission, in the short term, all TV terminals can be synchronized to update the issue; for the daily Purchase promotion information, the subway Subway mobile TV advertising has gone beyond the simple brand communication, but also become a "　　Promotional information Real-time synchronization "innovative" distribution channels. According to the Chinese media, the current Chinese media in the service of good existing customers at the same time, relying on their own wireless signal launch technology advantages and combined with mobile payment and other cutting-edge technology, is actively exploring the innovative communication model for group buying site, and constantly create a new group purchase website Outdoor Marketing experience. Perhaps in the near future, the public transit subway group buying group will become the industry's beautiful scenery line.