China's web game market size of 6.011 billion yuan, the market is increasingly mature fine

China's web game market reached 6.011 billion yuan in the four quarter of last year, up 6.2% from the previous quarter, up 25.7% from the four quarter of 2013, according to a report published recently by Analysys International. China's online game market growth rate of six consecutive quarters below 10%, the future growth will continue to slow down, the market has entered the mature stage and the era of fine.

The size of China's web game market is now nearing the ceiling, with some traditional PC gamers turning to mobile games while online gamers are being squeezed. The growth of the future web game market depends on the appearance of more fine page tour, which promotes the user ARPU.

2014 years of the Four Seasons China's web game operating platform market scale continues to grow, each page of the operating platform to open the service volume stability, the new tour on the line frequency is also maintained stable. This quarter, each page platform "one super many strong" competition pattern continues to maintain, the platform to the main game's reliance more prominent, the fine quality operation gradually becomes the trend. With the growth of the web game market slowing, the future platform for users and products will be more intense competition.

The market pattern of this season's page tour operation platform remains stable, Tencent game is still lead, the market share in the 34.7%;37 game by virtue of "Archangel sword" and "siege swept the land" and other products, continue to maintain a 13.3% share; 360 games and Baidu Games also rely on their own traffic and user advantages, solid market position, Shares were 9.6% and 5.8% respectively. 2014 years of Four seasons, 9377 platform concentrated exerting force, because of the product "phantom Legend", "Flame", "Red Moon Legends" outstanding performance, market share rose to 5.1%.

With the flow of the page tour operating platform concentration and refinement of operational capabilities, the platform for High-quality products, the increasing demand for single star products to promote the strength is also increasing, which also prompted 2014 a variety of months running over billion of products. In addition, in the mode of cooperation, each page of the platform is through the exclusive agent and CP to establish strategic cooperation and other means to ensure that the hands have enough boutique reserves. Future pages will rely more on quality games to enhance their ability to capture, retain, and build the platform's brand advantage.

2014 years of the Four Seasons China's web game research and development market scale than the last quarter, the research and development manufacturers have launched a new page tour, and focus on improving product quality.

With the domestic market tends to saturation, the major page tour manufacturers to accelerate the pace of expansion of overseas markets, in addition to China, Hong Kong, Macao, Southeast Asia and other markets, Europe and the United States market has become a variety of domestic pages to swim to sea destination. The localization of products and the establishment of overseas distribution system are the two aspects that domestic page tour manufacturers need to work hard to achieve success abroad.

In addition, IP is undoubtedly the 2014 the entire game industry, one of the key words, the major page tour manufacturers have to strengthen IP layout, put forward their own IP strategy, in literature, animation, film and television, games and other fields for high-quality IP page tour adaptation rights. In the future, the genuine IP in the tourism industry boutique development trend will play a greater role, the entire industry will be in the Copyright protection awareness and product quality gradually improve.