Chongqing's first reservation network closed inside

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Chongqing Reservation Network Business is not buy, consumers do not buy.

He Changxiao Summary Failure Experience

With Beijing "good-for-nothing Net" gradually became popular and won the favor of the wind, meal booking site swept the country, but the network ordering industry has been born countless failure hero. Yesterday, the city's first reservation network founder He Changxiao open their hearts, detailing the failure of their own business experience. "In the case of inadequate preparation, entrepreneurship is not as beautiful as it looks." I just hope the ' followers ' will learn from my experience. ”

Lack of investigation rush to the horse

He Changxiao a few years ago in the field, but has been back home to the idea of entrepreneurship. "Because I like to eat and see the success of the net, I think this model can be introduced into Chongqing." ”

"Chongqing is famous for its gourmet cuisine, famous for its national cuisines, and it has no success in setting up a Food Network." "Through the initial survey, He Changxiao found that the online form of meal booking in Chongqing has not appeared." 2006 years, in the absence of excessive market research, He Changxiao's "Chongqing Reservation Network" was formally established. But He Changxiao did not think is that it is the initial rush to the horse, "Chongqing Reservation Network" of death buried foreshadowing.

Comprehensive cloning of acclimatized

In fact, Beijing "good-for-nothing Net" profit model is very simple: to the restaurant charge membership fees and commissions, and then with some advertising revenue. According to this path, He Changxiao's "Chongqing Reservation Network" began to aim at the fast-food restaurant cooperation, relying on annual fee profits. But the site has just begun to run by blow.

"One is not willing to pay the annual fee, the second is 70% of the order is empty, the restaurant is not willing to send." "Many fast-food restaurants are reluctant to try, so there are very few members," He Changxiao said. In order to enhance the popularity, the website initially had to serve free.

The free service merchant accepted, but the meal again became a problem. A lot of fast food shops are very good business, just the store is busy, there is no time to surf the internet to look at the meal information, sometimes even if you see it will be too busy and do not send. "A lot of customers ordered meals, restaurants do not send, which makes the credibility of the site is greatly affected." ”

Support a year of closure

Next, He Changxiao in the profit way, from the previous charge of the annual fee into each order to pay. Partners also extended to high-end hotels, and with more than 400 hotels signed a single business to make a sum of money.

"When it was really implemented, it was discovered that the loophole was not small." "He Changxiao said, after the order down, whether the hotel has delivered meal, customer whether to business consumption, how much consumption, these conditions of the site can not grasp, leading to the mention of not mentioned, income is very small," Chongqing reservation Network "is struggling.

"They are not on the road, but there are peers to catch up." "He Changxiao said, 2007-year meal Network market competition," greedy cat "," Eat fun "and other similar sites appear, the guests are further diverted. "The transformation of the profit model is unsuccessful, struggling to support more than a year, I lost 7, 80,000." "2007 Years of March, He Changxiao had to close the" Chongqing Reservation Network ", his entrepreneurial debut to failure.

Failure analysis

Rush to the horse is the biggest failure

Why is the survival time of "Chongqing Reservation Network" so short? Mr Ho's summary has three major reasons.

Firstly, the market research is not detailed. "I didn't have enough experience when I started a website, and I didn't do a lot of market research to get on the horse." He Changxiao said that the vast majority of restaurants and fast food restaurants did not popularize the computer, resulting in the network and not docking, and many consumers do not adapt to this way. He Changxiao said that later he learned that people "good-for-nothing Nets" before the horse did a lot of market research, is spent a great deal of effort to sweep street development business, and these jobs, he almost did not do.

Secondly, Chongqing's market has not reached a certain degree. In the 2006, businesses had a shallow understanding of the Internet, and most people thought the web was just for entertainment, not lucrative markets, and skeptical about the new model. In the website start-up process, many hotel credibility problems, consumers can not immediately after ordering meal, and some simply do not send, so that consumers lose confidence in the reservation network. There is also the concept of consumers did not keep up, then a lot of people in Chongqing even Taobao do not know, will not use, to order the network naturally more do not understand, but Beijing and other land thinking is not so, to be more advanced.

Third, do not understand the website management. "Chongqing Reservation Network" Promotion work, can be said to be quite bad, due to insufficient publicity, many consumers do not know that there is a reservation network. A Web site if not promoted, is tantamount to doing white, even if the page is beautiful, the attention of the people are not many. Even if it is to be promoted, it will involve a lot of financial problems, which is obviously not He Changxiao the internet industry. "And I did not think, the establishment of blog, QQ Group, industry sites and industry forums and other ways to promote." ”

Expert comments

It's not enough to have a good idea.

"Entrepreneurship is a systematic project, do not think that you have a good idea will be able to succeed." Pan Xiaocheng, Ph. D., PhD in economics at Southwestern University, said that the key to success in the Internet business was the profit model, but some of the profit models were expected to "look beautiful" and could be another matter.

Dr. Pan introduced that almost every commercial and personal site that has entered the top 100,000 places in the world is getting the economic rewards through the SP, but only if the site has a massive popularity. However, the profit model is not single and must match its size. From the model of the reservation network, due to the small size of He Changxiao investment, to take the first charge of membership fee model is correct, for this site needs to rely on a period of time to cultivate the market of the industry, he is not enough funds, can not maintain the period of the cultivation of the burning money.

"The profit model is not fixed, only success and unsuccessful." Dr. Pan said, but there is one point-the simpler the profit model the better.