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From the 2010 webmaster meeting back, feel a strong micro-blog atmosphere, Sina Weibo, Tencent Weibo are high-profile to carry out the enclosure action. This year is destined to belong to the world of micro-blogging. For all of us webmaster, if the use of micro-bo this tool to expand the visibility of the site, improve the flow is very necessary.
1. Use Weibo as a tool to communicate with the outside world at any time
Micro Bo is an interactive communication tool, only to create as many opportunities as possible to use your microblog, with it to focus on your site, focus on your fans to interact, which undoubtedly greatly improve your site's attention to enhance the user experience. Perfect personal data (such as a very attractive avatar it is necessary)
2. Be diligent to update the content of Weibo
Microblogging and blog is its faster and more convenient to spread the characteristics of, whether it is your fans or passers-by, update the frequency of the microblogging is doomed to not attract attention.
3. Selection of content
Because of the 140-word rule that Weibo restricts, long story short, it makes people seem to have the desire to read. New, interesting, insightful event reviews are the essential points of doing a good job of microblogging (unless you are a celebrity, otherwise there is no way to keep people watching you); the use of micro-bleomycin to promote the site will be the theme of the site, content around the site layout.
4. How to promote Weibo
Only Weibo receives widespread attention, the website can obtain the good exposure rate.
1 The experience of the Forum for reference
Start all of your own human resources, so that friends and relatives around you, colleagues, such as registration to open a number of micro-blog and on your website microblogging exchange, of course, the existence of the vest is not the case; This will allow you to add a large number of microblogging site fans, subscribers, of course, there may be in the microblogging platform of the first exposure probability.
2) Cooperation Promotion
Can contact microblogging platform administrator such as Sina, add account to "company organization" and other columns, and through the real name certification.
3) Carry out traditional marketing methods
such as e-commerce sites often do special discounts, prizes quiz and other activities, will certainly attract a considerable number of visitors to the attention.
4 Manufacturing Topics
Non-prudential not to disturb the reason why so hot, can be discussed endlessly is a big magic weapon. Web site with the use of micro-bo this promotional tool The secret of the effect is to have a sympathetic topic, of course, this topic may not necessarily be directly related to the site.
5 actively listen to others ' t
If you listen to a lot of people, they will listen to you. Regularly remove those who do not listen to you, add a new T; This is a simple but very effective way to promote, the secret is your executive power, do not say that listening to 100 micro-blog is very powerful, that is not enough, at least for you want to promote the site through the microblogging does not come.
6 actively increase the exposure rate
There are many top topics on the microblogging platform that you have no reason to miss. Unless you don't care about the flow.
7 Use good content serialization
Like TV dramas, the use of micro-bo real-time, intermittent, content serialization is a good technique. Just like the topic of a website, a series of serials that are written around a piece or topic will attract the attention of the audience.
8 The last and most important secret
and other effective Web site promotion methods are not essential differences, the method is not difficult to obtain, the key is your executive power, Micro Bo is a very good website promotion tools, you just insist, adhere to, and then adhere to.
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