Cleverly use search engines to advertise their website

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For entrepreneurs, the rumored high ROI on Google, Yahoo and Bing pay-per-click Search ads may be a good choice. 3 times times, or even a higher rate of return, is not surprising in this form of advertising. But there will always be financial difficulties or cash shortages. So, here are seven tips for using search ads better.

1, Pay-per-click mode is not for everyone

If the Pay-per-click mode Works, it will work very well. But there are also companies that have little to do with this model. Business-to-business companies often find it harder to achieve results in search advertising. For example, if you are an AC adapter vendor, you may need to consider other ways. Because people don't search for this sort of thing.

After all, the best way to save money is not to put it at all. If you must do it, you can try it on a small scale.

2, install (and use) Web analytics tools

If the enterprise is only to adopt the traditional advertising methods to promote the product, may be 250,000 yuan of products, will use 1 million of the advertising fee. In this way, companies will pay great attention to the effect of advertising. If sales do not increase, you will immediately reduce the cost of publicity.

However, for some reason, many business owners do not have the same mentality when they launch search ads. They set a goal blindly and expect it to be very high. As a result, these activities were poorly performed. Business owners absolutely need to know how effective each keyword and ad is in driving web traffic. For poor performance of the keyword, to prepare to reduce costs, on the contrary, the performance of the key words to increase the intensity, placed in a better advertising position.

To do this, you need an analytical tool that responds to the effects of advertising. Google Analytics (free) and omniture (paid) are good choices.

3. Optimize the website

If you have a tracking tool installed on your site and you don't optimize your site to convert your site visitors to a buyer, you may not be able to get the best ad location. As a result, your ad appears infrequently, or appears in a very later search results page. More importantly, you can only get a small fraction of the sales.

Conversely, if you can optimize your site, sales may increase by 50%, so you can easily get double the return on your ad! This can reduce advertising spending while maintaining the same income, or increasing advertising spending to attract more traffic.