Click on the impact of search engine rankings and the true meaning of the click Principle

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Objective

Although said Click As if yesterday, Baidu round after round of algorithm update, the effect has been negligible. Of course, there are groups of friends in the said by clicking the ranking rose, in fact, I can tell you the market more than 90 of the ranking of the principle is wrong!

The source of ranking clicks

When it comes to the source has to mention the search engine performance evaluation, search engine performance evaluation belongs to a search engine performance indicators, but as the search engine accumulation of user behavior data increased, search engine also added to this user behavior analysis. So behind the natural appearance of this kind of cheating, this kind of cheating effect why is so effective and search engine focus on democratic election of a embodiment, according to the common sense of the more users click Page nature is also the most valuable page. Of course, villains outsmart search engine algorithm Engineering is proud of the time but gave us a loophole.

True search engine clicks should be like this

As shown in the figure above is the search keyword SEO tutorial exclude bidding pages after the first page results set.

In principle, at the same time or people say the corresponding cycle of the ranking is fixed, then the user clicks are diverse.

Here I have to add to the point: the search engine according to user behavior generally will be divided into user behavior:

Navigation class: Navigation users basically look for some known information, such as the search site xxx, xxx documents, etc., belong to the navigation users.

Information class: The general user is not clear is the intention, do not want to navigate the user like, clear to retrieve the content, will generally go to search: How to do optimization and so on theme is not very clear search words.

Things: Types of things the customer's intentions are also very clear, such as search: Phoenix Sparrow Download, etc. belong to this category of users.

Of course, there are many special users, whether or not the above three types of search users or whether this definition is clear, the search engine does put users into three categories, how to divide, how to point that is the search engine to decide.

The purpose of the classification is also to tell you that the search page may not only show the type of page, since there are user classifications, search engines in order to obtain a better user experience will also be divided into similar pieces of search results to meet the basic needs of users.

Let's simulate 2 customers:

User A behavior

User B Behavior

The point is to simulate user behavior.

From a B 2 users we can clearly see that user a basically belongs to the navigation users, and B users are basically information users. Of course, the user type is not important, this is the search engine things, we just enumerated the behavior of 2 users, in a large number of cases can be analyzed by the vast majority of users of the search behavior, such as AB users of the second page clicks are the most, So nature is the user's most recognized page structure. Baidu ranked the original click on this logic has been doing, think the ranking in 100 by clicking or even the number of clicks to get the ranking, it can be said that the early stage of this kind of tool effect is particularly prominent, but this is not to drill the search engine loopholes, but drilled the algorithm engineer a loophole, Because they don't take into account the user clicks only once, this mandatory demand problem.

By common sense, a user who retrieves a content and clicks on only one page has a very slim chance. Search engine algorithm engineers did not think of this problem. Now that the search engine has discovered this bug, it is easy to identify such clicks, because the rank click Tool has features that some users don't have:

1. Results click Single.

2. The page stays for a short time.

3.IP concentration, in fact, there is no need to judge.

4. Reverse the normal behavior, such as directly to click on 5 pages of a certain result.

And normal users will never find the results, users would normally click 2-5 results page (in fact, Baidu should blush). Not much said, we can carefully to experience, after all, this article is limited to technical exchanges.

Big problem with the click

If you read these, you will say: You too despise people, these we have thought of!

So what I'm talking about here is worth your research.

Search engines such as Baidu, generally there is a certain kind of guessing algorithm to detect the user experience of the page, the old webmaster will know, once we clicked Google Ads will have a small detail, that is to open the page to stay, in fact, this page pages Google has been tracking, why to stay? Although and Google's a bit different, but there is indeed Baidu in this kind of speculative algorithm.

For example:

1. User A search keywords: seo lab

2. Click on the results of the second position, turn off the 3S.

3. Continue to search the page in Baidu ranked fourth position results.

4. And so on until the user to obtain satisfactory results, or close the Baidu search page.

Here you can think:

1. The user clicks the second result, the Baidu page actually is not closed, he can calculate the time completely in the backstage. The first time users click After Baidu began to clock.

2. When the user clicks the second time, or even the second retrieval, the first time the timer stops.

Baidu usually uses this time difference to calculate the value of the page, such as the direct calculation of the stay, the number of browsing pages, bounce rate and so on.

hi! to do the author of the Click, is not to inspire you very much, in fact, the user behavior of the page is now or future will affect the search results.

Digression:

I have mentioned above a user's type classification, then the search results have such a classification, such as Baidu's encyclopedia is actually provided to the information class users. Theoretically, Baidu will also follow the 28 law to provide some such results for everyone to choose, of course, the 28 law of the search engine is 80% related information, 20% additional surplus content that is supplementary content, with the subsequent search engine on the user's further understanding, the proportion will be more and more changes. Finally welcome everyone to discuss SEO sorting algorithm related content.

Author: left-leaning 45 degrees

Blog: www.duseo.net