Competitive advertising integrated soft text promotion "Double swords" invincible

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Since ancient times, collaboration has been the key to success. Zhang Fei did not Zhuge Liang this strategist, but a Beowulf difficult to become a big event, and Zhuge Ming under no martial arts Reggie, also difficult to complete three points world BR, old play "empty" sooner or later betrayed.

Today's business and yesterday's war, the same reason, but the victory and defeat of the war decided the site, the victory and defeat of the business market decided to share. Now the marketing is pay attention to teamwork, a few performance are not outstanding people, integrated into a team, each play the director, someone to engage in product planning, someone to market publicity, someone focused on channel building, someone focused on customer service. Finally our results can be 1+1+1+1...=+∞, which embodies the power of collaboration.

In the past few years, many enterprises through the network to promote the development and expansion, the use of search advertising precision positioning quickly occupy the market, small Ma Ming Network marketing Agency's chief marketing consultant, Mr. Ma Shan with his own experience to prove this. 2004, Baidu bid ranking in the country, in the stage of opening up the market, at that time, Google, in Search, in enterprises, the general Web site, such as network promotion products also make the joy, but do Baidu to promote the growth of customers the fastest, the recognition of the market gradually improve, creating the current Baidu

In fact, network promotion is also a double-edged sword, enterprises can promote their products through the network, illegal institutions can also be promoted through the network to illegal profit, illegal enterprises Baidu to promote deceive consumers, customers will be illegal profit and Baidu together to sue the court, several legal disputes, Baidu's auction model by the public to recognize, Bidding ads surfaced, which makes consumers wary of Baidu's search results greatly enhanced, which makes the effect of the auction promotion discount.

Consumer acceptance is down, customers are soaring, coupled with Baidu Phoenix Nest system on the line makes the price is not transparent, customers do Baidu to promote the input-output ratio far less than before, rely on the network to promote the growth of enterprises are looking for a way to save the promotion effect, so that the network to promote the revitalization of the market for the company to open the Territory

In fact, enterprises to do long-term business, brand or market-driven main force, bidding mainly for direct sales, the effect of the promotion of the brand is less; the advertisement is too much, for the advertising enterprise is quite passive, one is the price soaring, and then a serious customer diversion, consumers are more and more intelligent, know the top of the rankings are advertising, Be a bit careful lest be fooled by the merchant, around must be unavoidable. The number of potential customers is limited, the more companies put into advertising, the less the amount of individual enterprise can be divided.

At the same time, customers in the selection of a product, it is necessary to inquire about the enterprise's background, strength, and brand awareness and reputation, to see news reports and brand evaluation, and these are not competitive advertising itself can do, this only rely on the soft text to promote. In this, although talk is the soft text promotion, but not only refers to is the news soft article, but includes all can promote the customer word-of-mouth the soft propaganda, like Weibo promotion, the video promotion, the blog promotion, the SNS promotion and so on Internet marketing form, their marketing essence is still the soft article promotion.

Search bidding is the siege of Reggie, and soft text promotion is like the administering of Prime Minister, there are many customers to small Ma Ming Network Marketing agencies to promote the promotion of the network. This first has to find the crux of the promotion, some customers entirely by SEM, the popular point is that search advertising + Online Consulting mode, in the medical and education training in the field of the most significant, in three years ago this form is very effective, but now the consultation rate of decline is severe, customers ask to go, or light ask not to buy, The deal stage becomes incredibly difficult. This requires brand support and Word-of-mouth support, if the enterprise has a brand, social recognition is higher, customers buy also rest assured that the price can be accepted to buy. A step back says the enterprise has no brand, but customers need this product, but also worried about being fooled, will be online inquiries to examine the reputation of the enterprise, if you can find the authoritative media reports, customer use after the useful evaluation, this single business without too much consultation, customer purchase is logical, but instead.

In the network marketing work, can not pay too much attention to the immediate interests, because the competitive advertising quick, and all the treasure pressure in the auction promotion, this is not conducive to the long-term development of enterprises. including soft text promotion of network soft marketing, although not to see the promotion of direct benefits, but its promotional role can not be denied, but it is not good to quantify it. Continuous soft text promotion, but also can continue to bring customers, in the consultation phase of the promotion of the effect is self-evident, long-term put into a brand effect, can make the enterprise image Mount Peak.

Facing the objective reality of the market, analysis and promotion of the pros and cons, small Ma Ming Network Marketing The latest development of a fish auction to promote the use of a combination of "bidding companion" network promotion package, to balance the customer's network to promote the soft and hard ratio, so as to achieve the ultimate effect. "Bid Partner" standard version of the January fee of only thousands of yuan, relative to the enterprise investment in the network promotion fee, this is only drop, but it can for the enterprise at the critical time of the four to set the heavy, contributing far higher than the cost of its own high order.

and marketing collaboration, network marketing promotion also needs "collaboration", search bidding, soft text promotion can not be favoritism, Beijing small Ma Ming Network Marketing, the chief marketing consultant for many years to practice the network marketing experience summed up, in the products and services to ensure that the case, search bidding combined with soft text promotion, "Double swords" It can be a business in the invincible. Small Ma Ming Network Marketing Organization official website (www.newssem.com)