Computer Education Network Marketing Planning

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1, the overall purpose of planning

The internet has changed our life more and more, this will become the future of our Internet development trend. In the near future, the manifestation of the network will become more and more obvious in our country. For each enterprise, through the Internet can quickly establish brand image, and enhance the overall image of the enterprise. The utilization degree of network resources can decide the existence and development of an enterprise greatly, as a result of the various institutions of the Xinhua group throughout the country, the regional development rate is different, some areas of the campus marketing strategy and programs are relatively weak, so some good marketing strategies and programs can increase the group in the peer competitiveness, And can give students a good impression.

2. Overall plan concept

Network Marketing environment Analysis

Marketing environment, refers to the survival and development of enterprises have an impact on various external conditions. Marketing environment is an uncontrollable factor in the process of enterprise marketing management, the success or failure of the enterprise management, whether the marketing managers can adapt to the changing marketing environment. The marketing environment of an enterprise is a variety of factors and forces that can influence the development of marketing department and maintain good relationship with the target customers in addition to marketing activities. A marketing environment can provide both opportunities and threats. Successful enterprises must continuously observe and adapt to the changing environment.

1. Professional environment analysis

First of all, according to the marketing environment of our school professional environment marketing analysis. My school in the national institutions among the professional settings as far as I know or more comprehensive, first along. The total set of nine major computer professionals, these professional talent in the domestic demand is quite amazing. These can directly affect the number of students in our school. Secondly, in the professional environment, in order to make the majority of students convenient and the correct choice, should make clear zoning, conducive to their correct choice.

2, Corporate image analysis

Henan Xinhua Computer College affiliated to the Xinhua Education Group, has been pursuing: "Education is the root of love and responsibility." Corporate image has been playing very loud, in the domestic equivalent schools are more avantgarde of a chain of colleges and universities. But for the ultimate interests of the group, the corporate image is still an important marketing part that an enterprise can never give up.

3. Competitor Analysis

The main computer institutions in China are Wuhan Hongbo, Beijing University Bluebird, Wuhan Siyuan and so on. Now the computer institutions in the gradual increase in a variety of training schools have come, I think this time, we are facing the main competition is not the image is not professional, but to pay attention to school training and business needs of zero distance. In this regard, our school is still ringing when good, we start is relatively early institutions. During this period, our university has made unremitting efforts to make students easily and quickly realize the significance of the purpose of our school. I believe that we will be able to stand out in many colleges and universities!

4. Analysis of Students ' objects

With the development of Internet in China, the demand for talents in this field has increased greatly. According to effective statistics, the gap in network talent has increased 80% this year. Online Campus. Network has become a daily inseparable tool, the use of network interaction, and students, parents to contact, not only can enhance each other's feelings, to understand the ideas of students, parents can also show students rich creativity and imagination, active school atmosphere, promote campus culture. This is the so-called network marketing of the advanced. Therefore, during the implementation of the website, should gradually improve and strengthen its management.

II. website Promotion Plan

1. Overall analysis of website planning

First of all to determine the location of the purpose of the site, because the location of the site can be conducive to the operation of the Web site development direction of the control, followed by all the planning around the site to expand the location.

According to the market analysis of similar colleges and universities in our school, the prospects of the website are very developing space. There are some of the above analysis of the "user" new requirements, as well as some of their new needs and other information to locate our school's website. There is a comparison of our competitors and whether there is more market development space, is the image of our people to determine. Identify the user groups for the site. The target group of our school mainly is the youth mainly, the approximate age is 16 years old-about 25 years old, the income is general, the education degree above school education, the interest mainly is interested in the computer enthusiasts. But in addition, special consideration should be given to certain groups of people.

Site content planning and overall planning is closely related. Web site in a way above can affect the image of the school to a certain extent, therefore, the content of the website is very necessary fine carved. Site to have their own characteristics, pay attention to the direction of diversification, content is always the soul of the site. Through the site design planning to achieve a user-friendly, credible, aesthetic feeling of an experience. Ease of use is decisive: by improving the usability of the website, the user experience rate can be improved.

Through the above analysis of the whole, to be used to promote the site later lay a good foundation.

3. Promotion Program

1, traditional marketing combined

(1) The Web site printed on stationery, photo albums, business cards, brochures and other printed matter.

This approach is sometimes ignored, convinced that the correct spelling of the site, the domain name is easy to remember the impact of the site to promote the effect of one of the important factors, the domain name of our school is better to remember.

(2) Use of traditional media advertising

Traditional media advertising should not be abolished, whether it is magazine ads or newspapers, be sure to show the school's web site. To see the Web site as an adjunct to advertising, remind users that browsing the site will get more relevant information. Don't overlook ads that are advertised in relatively narrow positions, sometimes more accurate and efficient, and cheaper than online advertising. There are other traditional ways to increase the number of visits to the site, such as direct mail, classified advertising postcards. TV commercials are probably better suited to websites that sell popular products.

(3) Suitable for free service

People like free things. Attracting people to your site through free information is more effective than simply asking people to visit your site. The free content provided is very close to the student's needs information so that the visitor you attract may be your target lead. While providing free service, the site provides a variety of links to the attention of users who receive free information to our other admissions or professional information. Free online consultation, free phone registration, etc.

(4) Release of news

News promotion is always effective, even if consumers can not remember your Web site, will leave a certain impression. Find News-worthy events (such as promoting your free service), and publish the news to campus journal journals and website journals, adding Web sites to the news will increase the breadth of the links.

2. Advertising Strategy

(1) Paid advertising can promote our website more quickly. Online advertising prices generally have the following three kinds of calculation methods: The traditional CPM mode (the cost per thousand impressions); PPC mode, that is, by the number of clicks paid, according to the actual order volume, as well as member League order.

Article Buy short text ads in e-mail news messages

Select a target location for your mailing list, a short text ad posted in the feature Mail (monthly newsletter, Electronic magazine) sent to this series of users. This is often a very effective and inexpensive way to advertise, compared to other online ads.

(3) Search engine bidding rankings

Bidding rankings based on the actual amount of advertising clicks paid, and the goal of accurate positioning, is a low-cost cost-effective way.

2, Link strategy

Making links to other sites can lead to more traffic. Since Google and other major search engines to link the site as a reference to the extent of the factors, the more the site to connect you, your site ranked higher. At the same time, the quality of links is also an important factor in search engine considerations. Links are more advantageous in sites with high access than links to websites with less traffic.

(1) Submit the website to the main search directory

Make sure your site is logged into the free Opendirectoryproject (www.dmoz.com) which is manually logged on to review the site. The classification directory provides its directory content for search to all major search engines. Google is serious about whether your site is connected to such an important site.

(2) to login to the industry site and professional directory

Some of the search directories are located in an industry such as education and finance. If you belong to a trade association, the association will focus on a number of member sites, you can apply to the association's Web site for your site, even if the fee should be, because it brings you many target visitors.

(3) Request Interchange link

Find some complementary sites with our school website and ask each other for an interchange link. The most ideal link object is those with our website traffic equivalent to the site. Traffic is too large for webmasters to cope with too many requests to exchange links, it is easy to ignore you. Smaller sites can also be considered. The interchange link page should be placed in a remote area of the site to avoid bringing your site visitors to other people's sites.

3. Blog Strategy

(1) Keep updating the blog

Blog is the wing of the website, it is also the most can bring us a role in the right to speak. Do not think for the website promotion, empty put several blogs in that can, the blog and the website also need to update, the search engine likes the blog because the renewal rate and the original rate of the blog is very high. Every day adhere to at least every blog to send an article, can be original is the best, so that the blog may be included, can also bring benefits to the site.

(2) Add friends and Circle

Adhere to add a few friends, blog atmosphere more active the better, when you blog post update, Friends Blog Center will have a display, so as to improve the article's exposure rate, but also increased the probability of the article was reproduced.

Big site blogs have a blog circle, search site keywords related to the blogosphere to join, that is, to join the content of their own site and the blog circle. You can also recommend a blog post for each article you send. Personally think Sina and NetEase blog Circle Compare Fire, popularity is also relatively high, and an article can be recommended to more than one blog circle, some bloggers blog circle popularity Although also very prosperous, but an article only corresponding recommendation to a circle. Recommended to the circle of the article is easier to add "fine" word, bring the flow is not small, and it is likely that there are a lot of potential customers.

(3) Add bookmark and Net Pick

Good outside the chain is mainly QQ bookmarks, Google bookmarks, Baidu search hidden, Yahoo collection, poco nets pick, csdn nets pick, every day the net pick, dispatch pick.

4, SEO optimization strategy

(1) Add page title

Write a descriptive title of 5 to 8 words for each page content. Title to be concise, remove the "" "and" these unimportant words, to say that the page, the site's most important content. The title of the page will appear on the link to the search results page, so it can be written with a little inflammatory to attract the searcher to click on the link.

(2) Adding descriptive meta tags

In addition to the page title, many search engines will search meta. This is a descriptive text, describing the content of the body of the Web page, the sentence also contains the keywords used in the Web page, phrases and so on. Currently, META tags with keywords are not helpful for rankings, but sometimes meta tags are used in paid login technology. And who knows when the search engine will value it again?

(3) in bold text in the page also fill in your keyword

Search engines value Bold text, thinking this is an important part of this page, so be sure to write your keywords in one or two bold text labels.

(4) Make sure you have the keyword in the first paragraph of the essay

Search engines want your keywords to appear in the first paragraph. But not too many keywords. Google probably will be the full text of every 100 words in 1.5-2 keywords for the best keyword density, can get good rankings.

(5) Navigation design should be easy to search engines.

Some people use frames in Web page production, but this is a serious problem for search engines. Even if the search engine finds your content page, it may also miss one of the key navigation sections, making it impossible to search for other pages. The navigation buttons in Java and flash look beautiful, but search engines can't find them. The remedy is to make a navigation bar at the bottom of the page with regular HTML links, making sure that you can access each page of the site through a link that is available from this navigation bar.

(7) Submit Web page to search engine

Find links to "Addyoururl" on search engines. Search robot will automatically index the pages you submit. The most famous search engines in America are: Google,inktomi,altavista and Tehoma. These search engines provide search content to other major search engines and portals. In Europe and elsewhere you can not send a regional search engine.

(8) Adjust the important content page to improve the ranking

Make some adjustments to the pages you think are most important to improve their rankings. There are some software that can check their rankings, compare the rankings of competing people with the same keywords you can also learn about the search engine's preferred statistics for your page, and adjust your page.